Account registration confirmation emails are the first official communication you receive from a company when you have registered. Therefore, the messages displayed in these confirmation emails must be a good letter of introduction and a clear invitation to continue consuming the brand’s products and services . This is a communication process that requires time and effort. Otherwise, you will…
Email marketing has become a key tool for building customer loyalty and long-lasting relationships. This strategy allows Customer loyalty you to create automated email sequences that encourage user loyalty and engagement. Building loyalty through email marketing is an opportunity that brands cannot afford to miss, as proper implementation can increase sales and maintain a satisfied and…
Birthday emails are one of the best tools to create a personal and individualized dialogue with your clients. Keep in mind that users find it very satisfying to receive personalized communications . It is a way to make it clear to them that you take them into account, that you know them in a deeper way, and that they…
A visually appealing email design can attract your target audience, showcase the best side of your company, and encourage subscribers to click on the call to action. Good design is more important than ever, as email marketing generates 40 times more leads than social media and is the most effective method for boosting conversion rates….
Is email marketing still an effective tool? Of course it is! 99% of users check their emails every day, so despite what some may think, people in general do not stop using emails and are still willing to interact with content that they find interesting. There are those who believe that social media and chatbots…
A continuous flow of potential customers is vital for small businesses. These customers help them grow their contact list, database, and of course, increase revenue. But without a strategy to acquire these customers , these companies may lose market share. The good news is that now more than ever there is more opportunity to reach…
If you are an email marketing expert, you know perfectly well that your job is not only to create and send email marketing campaigns , but also to create loyalty and obtain quality contacts that remain interested in your information. So, there is no reason to rest on your laurels, as email marketing is a…
You may love the design of your newsletter right now , but since beauty is subjective, that doesn’t guarantee that your subscribers will love it. An old-fashioned, unattractive redesign your design could turn off your audience and hurt your conversion rates, and you might not even notice that it was the reason users were unsubscribing….
Email remains one of the best performing channels. It’s no surprise that 64% of professionals use this medium to boost their campaigns . But unfortunately, only 8% claim to have significantly improved their email marketing strategies. The problem? Well, there are a few different Know About reasons. But in many cases it comes down to…
Uncertainty has been causing the economy to go up and down for some time, and small business owners and e-commerce stores are bearing the brunt. Economic news is inducing fear in the population and has increased concerns about an impending recession. No one knows for sure whether the global economy will face a full-blown recession,…
Sending or receiving emails involves three parties: the sender, the recipient, and the email service provider (ESP). Each has a role to play, and since email marketing is one of the most effective communication channels, having the right ESP in place is crucial for your business. In this article, we will discuss the functions of…
If you have a small business that is in the growth stage, one of the strategies that will boost your sales is to prepare effective marketing campaigns that promote interaction. Nowadays, one of the keys to achieving optimal results with your company’s campaigns is to be up to date with the use of technology. Advances…