On average, only 23 out of a 100 cold emails ever get opened. If this stat shocked you, know that open rates can be improved by using email deliverability tools. Most people think that email outreach only involves…. well… sending emails. But the truth is that your deliverability is at least as important as the…
Domain Authentication protocols SPF and DKIM are essential to your email outreach success. Why? Because they increase the security of your emails, which is what Internet Service Providers love. Subsequently, they raise your sender reputation, leading to better open rates and higher ROI for your email outreach. However, despite their usefulness, people often confuse SPF…
This is the stage where qualified leads are converted into paying customers.Sales representatives engage with prospects, address their concerns, and guide them towards making a purchase decision. It can be done through product demos, sales presentations, negotiations and so on. Effective communication, negotiation, and closing techniques are crucial in this step. Sales conversion step is…
Imagine you have social media accounts, post regularly, and grow your following to almost 100,000. Then one day you wake up and everything is gone. The only option is to start over. This could happen to you as a business owner. As unlikely as this scenario may seem, it’s always a risk to rely on…
In email marketing , authentication is becoming an even bigger problem than the mountains of spam that land in your inbox. Why? Because while spam itself is pretty straightforward – a sometimes obviously unwanted message that appears in your inbox – email spoofing is more nefarious Email Authentication because it allows spammers to take over…
If your delivery rate is low , you may have been blacklist . Blacklists prevent your emails from being deliver to your subscribers’ inboxes, which naturally hurts your email marketing campaign . There are hundrs of thousands of spam is blacklist blacklists out there, and unfortunately they catch the good ones as well as the…
Imagine you’re a B2B SaaS company specializing in project management software wants to increase its subscription renewals and upsell higher-tier plans to its existing customer base. The company’s CRM contains detailed information on customer usage patterns, subscription levels, company sizes, and industries served. Here’s a step-by-step framework of implementing segmentation and personalized marketing : 1. Segment…
CRM is hands-down the best tool to increase customer satisfaction and, in turn, to boost your revenue. Using a CRM can boost revenue by 41% per sales rep and improve lead conversion rates by over 300%, according to Finances Online . But how do you know what works when using a CRM software and what doesn’t? In this…
We’ll tell you how to set up your LinkedIn strategy, so you don’t have to waste days trying to figure out how to get followers. What do we take from this? You don’t have to create an original idea to see, you simply need to find a good one (go with opposites too) and give…
We said cold outreach was the path to your business’s success. We were wrong. Now we know you need warm outreach. A combination of outreach and LinkedIn strategy. Warm outreach definition By definition, warm outreach refers to a strategy in which you let your leads know you before you initiate contact with them. The strategy…
Let’s stop that today by explaining in layman’s terms what IMAP and SMTP are and how they work together. And who knows, if space allows, we might also unravel the mysteries of POP3. Keep reading to find out. What is IMAP? IMAP stands for Internet Access Message Protocol. IMAP retrieves the messages so you can…
Data extraction tools are extremely relevant across all industries that process documents, from sales and finance to healthcare and retail. In this article, we focus on industries that use CRM since they rely on data profoundly. For example, sales and marketing industries are inherently customer-centric. It means they employ CRM software for automations, data insights,…