But no matter how you collect your data, make sure your customers understand how you’ll use it. Studies show that 83 percent of customer buyer consumers are more likely to share their personal information if companies are transparent about what they will do with the data.
As a pro tip, using an omnichannel experience to collect data can give you a more accurate understanding of your customers.
Customers expect you to use their data to personalize their experience. Once you understand your customer behaviors, you can apply it to their buyer journey to optimize the process and help them seamlessly flow through each stage.
How you optimize each part of the buyer journey will vary and take time. Remember that optimization is an ongoing process that doesn’t end or happen overnight.
Provide multiple communication channels to fulfill customer needs
Communication is the core of the customer experience, and each customer will have a different preference for what communication channel they want to use to engage with your company.
By offering support on multiple channels, you give consumers the option to choose how they want to communicate with you, a form of personalization.
Some of the most oman phone number list popular communication channels include phone! email, business texting, social media, and live chat. Out of these, texting is the most popular communication channel worldwide because texting is convenient and quick.
The bottom line
Developing a more personal CX is a worthwhile investment. You’re gaining a loyal customer base in return for the time online marketing & digital marketing what is a/b testing? and money you invest in their experience. A loyal customer is more likely to repeat purchases, which earns you more revenue in the end.
Textline is a Gorgias app alb directory partner that offers two-way texting for fast and friendly support & sales. Learn more about how you can text with Gorgias & Textline here.