Open Rate: What It Is and Why It Matters
Email marketing is like any other digital marketing tactic: even if you start each campaign with a clear goal and strategy, you have to constantly make adjustments to stay on track.
However, you can’t improve what you can’t measure. That’s why email marketers monitor key metrics to know what to adjust and how and when to do it.
One of the most important email metrics is open rate, and in this article, we’ll cover everything you need to know about this key performance indicator (including what changed with the recent iOS privacy updates ).
The opening rate in email marketing
What is an email open rate? An email open rate is the number of unique opens divided by the number of emails delivered multiplied by one hundred.
For example, if you send 20 emails and five of them bounce (do not reach the subscriber’s inbox), that means the number of emails delivered is 15. If ten of the delivered emails are opened, then the open rate is:
Open rates are one of the key metrics in email marketing. High open rates mean that your subject lines are convincing readers to open the email. On the other colombia phone number list hand, if the rates are low, it could be a sign that you need to better segment your subscribers or strengthen your subject lines.
What is the average open rate in email marketing?
According to Benchmark’s most recent email marketing statistics report , the average open rate is 19.96%. However, open rates vary by industry and region.
Keep in mind that these are just industry averages; you can achieve higher (or lower) open rates and still run successful email marketing campaigns . However, if your campaigns are getting much lower open rates than your industry average, it may be a sign that something needs to change.
Some of the things you can do to improve open rates are:
Write short but catchy and descriptive subject lines
Change the what’s the difference between spf and dkim? frequency of emails
Average opening rate of non-profit organizations/associations/public service
Nonprofit organizations by lists provide essential services to communities around the world, finding innovative solutions to social, economic and environmental problems. Nonprofits can operate with the help of donations and volunteers to continue their mission of providing support, resources and opportunities to the communities they serve.