Native Advertising Native advertising and health 2.0

If I say that marketing in the health Native Advertising sector is complicat, I am not revealing any secret.

There are many legal restrictions and they do not always respond to the reality of the situations we encounter in the world of health 2.0 .

But this complication should not scare us, as it is also very important to achieve good communication between pharmaceutical companies, patients and the different actors in the healthcare world.

If advertising always has to be ethical, it is more essential than ever here.

 

The pharmaceutical industry

s currently facing the challenge of digitalizing and changing its ways of communicating while scrupulously complying with current regulations.

And in light of this situation, I believe that native advertising has a lot to offer to the pharmaceutical sector.

Native advertising and health 2.0

What is native advertising?
To start, let’s see what native advertising is exactly.

Native advertising is born from the ne to find consumer-orient advertising , seeking armenia phone number list a solution that improves the browsing experience, is not intrusive, and offers relevant information.

Its formats can be very vari

but the basic idea is to integrate online advertising into web pages and other channels using the content as an advertising mium.

To do this, respect the format and itorial style of each channel but make it explicit that it is advertising content.

For this type of advertising to work, it must be bas fundamentally on three “legs”:

Content . Advertising is display as if it were part of the mia itself, that is, following its format how to use warm outreach to multiply your sales and style conventions. The aim is to achieve the most complete integration possible, so it must be in line with the mia’s itorial. And above all, it must be quality content that arouses the interest of potential users and resolves their problems or nes.
Adaptation . Today’s digital cmo email list users are no longer satisfi with just one device; they browse from computers, tablets, e-readers, mobile phones with different operating systems… Therefore, if we want to reach our target audience, we will have to be prepar to adapt to different formats with a responsive design .