Vertical YouTube Shorts are very popular. When you think of shorts, you might think of TikTok, but YouTube and Instagram also have successful programs for short videos.
According to HubSpot’s 2024 Video Marketing Report, shorts generate higher ROI and receive more engagement than any other type of video, making this format important and lucrative for brands and content creators alike.
Here’s how YouTube rewards you as a Shorts creator and five ways you can monetize YouTube Shorts .
Can you monetize YouTube Shorts?
Yes, creators can monetize YouTube Shorts. Shorts weren’t initially part of the YouTube Partner Program (YPP), but now you can monetize all video content.
How can I monetize YouTube Shorts?
YouTube rewards Shorts creators with a revenue share system generated from the advertising revenue generated by Shorts ads displayed between videos in the feed.
The platform pools all advertising revenue from Shorts and distributes a percentage to music partners and a percentage to YouTube Shorts creators. Payments are made based on the performance of their individual videos.
YouTube Help
Here is a more detailed breakdown of the revenue sharing system:
1. Advertising revenue
YouTube sells advertising space to companies and shows ads between videos in the Shorts feed.
2. Sales bundling
YouTube pools all revenue from ads that appear in the Shorts feed. The pooled revenue is then distributed among creators, saudi arabia email list which is different from traditional YouTube videos.
3. First allocation of revenue
YouTube allocates a portion of Shorts revenue to the Creator Pool and another portion to music licensing costs. If you’re a creator and upload a video without music, all revenue associated with eligible video views goes to the Creator Pool.
4. Distribution of the music fund
As a creator, if your content includes a track of music, half of the associated YouTube Shorts funds will go to music usage and half to the creator pool. For two tracks, two-thirds of the funds will cover music usage, for each channel measure overall while the remaining third will go to the creator pool.
5. Distribution of the Creator Fund
YouTube distributes Creator Pool funds based on the percentage of views creators generated from Shorts content during a given period. For example, if creators generated 4% of all Shorts views, they will be allocated 4% of the Creator Pool funds.
6. Payment of the fund
All creators receive 45% of the revenue attributed to them. YouTube keeps the remaining 55% of the funds in the creator pool.
It’s important to note that videos that violate intellectual property policies, such as reposted content from other creators or unedited clips from TV shows or movies, are not eligible for monetization.
As a creator, b2b phone list you won’t earn money from content that violates YouTube’s advertiser-friendly content policies , such as content that uses inappropriate language or is derogatory, inflammatory, or offensive.
Monetizing YouTube Shorts: These are the requirements you must meet
In order to monetize YouTube Shorts, you must be a creator registered in the YouTube Partner Program.
There are two levels of monetization in the YouTube Partner Program, each with different thresholds and earning opportunities.
access to fan funding
This access allows you as a creator to sell products on YouTube and unlocks fan funding features such as paid channel memberships, Super Chats, Super Stickers and Super Thanks. To apply for the program, you must meet one of the following criteria:
- 500 subscribers, plus three public posts in the last 90 days, and three million valid public Shorts views in the last 90 days.
- 500 subscribers and three public posts in the last 90 days, plus 3,000 valid public watch hours on long-form videos in the last 12 months. Hours from Shorts, live streams, ad campaigns, private videos, unlisted videos, or deleted videos do not count.