Mobile Marketing: 3 trends Mobile Marketing is a trend that is completely linked to digital transformation – which is why it must be closely monitored by companies.
Today we’re going to talk more about Mobile Marketing and how brands and technologies will evolve in this sector. A direct reflection of how digital transformation is changing the future of mobile apps .
That’s why we’ve selected three of the sector’s main trends. They’re all great examples of how it’s possible to explore this new consumer behavior to provide real brand experiences.
Just as adherence to
Digital Transformation is important in the market, so keep reading and find out more!
Main trends in Mobile Marketing
Among all the major changes experienced by society in recent times, the strength of mobile is undoubtedly the most notable.
Therefore, it is essential to observe the main trends and prepare your company to keep up with the latest developments in the sector and ensure good business opportunities. See more below:
1) Make payments via smartphone
Despite still seeking greater adoption in Brazil, payments via mobile solutions have become very popular among consumers this year.
In 2020 alone, the volume of purchases hong kong telegram data or payments made via smartphone increased from 85% to 91% . Therefore, brands and applications are integrating mobile payment features with the aim of expanding their consumer base with a mobile-first profile.
Here in Brazil, two initiatives promise to heat up this sector
The first was the arrival of Samsung Pay at how/where does beauty work in b2b communication? the end of the first half of 2016.
The system allows owners of the brand’s most modern devices to make payments simply by bringing the device close to the store’s machine.
With this, Brazil became the first country in
South America to have the service be numbers available. The system is already used in countries such as South Korea, the United States, China, Spain, Singapore, Australia and Puerto Rico.
In addition, Banco do Brasil has also launched an app that also allows you to make payments using your cell phone. It also offers functions such as temporarily blocking and unblocking cards and issuing them. All of this is completely digital, for credit or prepaid cards.
The arrival of WhatsApp Pay
But the latest big news was the release of WhatsApp Pay in Brazil . Currently, the service is available in Brazil and India. Both are the countries that use the application the most.
The service allows users to make transfers to other people. In the future, the aim is to allow payments to be made to companies.
2) Investments in video will be fundamental in Mobile Marketing
Investments in mobile video advertising are growing rapidly, as smartphones are increasingly becoming the first screen.
This way, the chances of big brands capturing their customers’ attention with a video are much higher . In addition to the advantage of being able to redirect them to a website or an app, which increases your chances of conversion.
This market is expected to reach the
US$13 billion mark by 2020. A process with rapid exponential growth since last year.
Another interesting point is the strong trend towards vertical format ads, which have become more popular thanks to Snapchat and Instagram Stories .
The initiative has already been adopted by major advertisers around the world. The consensus is that the overall ad view rate is up to 80%.
If we analyze it, using vertical videos in Mobile Marketing is a trend that makes total sense. After all, this is the default direction that most of us use when dealing with our devices.
3) Mobile Marketing Automation
Marketing automation is a trend that is becoming increasingly popular. Therefore, it can bring countless advantages to your company’s sales goals.
Mobile Marketing automation is part of this package. This expansion of Mobile Marketing automation is a natural movement due to the growth of mobile across the world.