In this article, we will list the 8 most common errors that we have identified on the websites of various companies. Make a diagnosis of yours. If Mistakes and win you find any of the problems that we have highlighted below, seriously consider redesigning it . Only by eliminating these errors will you be able to achieve good results and avoid losing business opportunities !
8 Mistakes You Should Avoid on Your Website
1. Existing content is not relevant
This is a mistake that many companies still make. If you want to attract visitors (who can become customers), your content needs to be true, useful and relevant . Search engines like Google prioritize websites with original content in their results . Therefore, it is essential that you include something that you or your team created and that is not copied.
Producing useful, quality materials on topics related to your business area gives your company authority . At the same time, it increases the trust of your visitors. In this way, in addition to demonstrating that you are an expert in your field, you also establish a credible position .
To understand how the content you produce can attract potential customers, we suggest reading the article Content Marketing: Attract leads and win customers . Learn how a good content strategy can help attract leads.
2. You don’t have Google Analytics installed
To know if you are on the right track, it is Mistakes and win essential that you are able to analyze all the pages . Many companies make the mistake of creating a website and not installing a tool that helps them understand everything that is going on.
The truth is that this is not an expensive or complex procedure! Google Analytics is a good option and, in addition to being free , it offers features that allow you to:
- Know how many people visit your website;
- Know the origin and behavior of visitors;
- Optimize pages and perform A/B tests on them;
- Analyze campaign behavior;
- Check what can be improved to avoid missing out on business opportunities;
- Get lots of other data about your website.
To learn about all the features , visit this page . If you want to know how to install this tool, just visit Google Analytics support .
3. It is not mobile friendly
One of the most widely used search engines worldwide made a change to its algorithm in April 2015. The aim was to provide a better experience for mobile users.
With the Mobilegeddon update , Google a guide to monitoring competitor prices for e-commerce began to value mobile-friendly websites , placing them at the top of search results. Consequently, websites that were not prepared to be viewed correctly on the screen of any mobile device lost prominent positions.
If your website is not adapted to mobile phones and tablets, it will not appear at the top of Google search results. This is even if it has original and quality content. Therefore, if you want to achieve good results , it is essential to ensure that you have a responsive website .
4. Not prepared to convert visitors into leads
A website should be a digital platform that helps companies attract customers and, consequently, generate more profit . In in-game purchases are all the rage this sense, it is essential that, in addition to clearly visible information about products or services, it contains buttons that lead to action.
Calls -to-action (CTAs) are used to convert Mistakes and win visitors into leads and should appear prominently . They can be used to offer content , free diagnostics or other materials that encourage visitors to provide their contact details in exchange for something. They can also simply be used to ask to be contacted later or to request more information.
Personal data helps you understand what content your visitors prefer . Use it to continue nurturing leads until they make a purchase or subscribe to a service. CTAs are therefore a great way to generate business opportunities , so they should be included on your website.
5. It has a high bounce rate
The good positioning of your website in search engines depends on the bounce rate . The higher it is, the lower the chances of your website philippines numbers being well positioned.
Whenever someone visits a website and leaves without interacting or opening other pages, the bounce rate increases. The fact that visitors come and leave without navigating your website is a sign that the content is not attractive and needs to be improved .
6. It is slow to load
A website that takes a long time to load can make visitors give up waiting. There are several reasons why this takes so long: the Mistakes and win use of very heavy multimedia content , certain plugins or even the server . To learn how to improve the loading speed of your website, we suggest you read our optimization tips .
7. Information architecture is confusing and disorganized
Visitors to a website should be able to navigate easily between pages and find the information they need without difficulty. This is possible if the website ‘s information architecture is well organized , i.e. if the menus are well defined, visible and intuitive . This will provide a good experience for visitors and will help improve search engine rankings .
8. Does not offer security to visitors
One factor that can drive users away from websites is the possibility of having malicious code ( malware ) that can steal information . When Google detects that a page may be harmful to visitors, it penalizes it in the search results. This causes it to receive fewer visits and, therefore, damages the company’s image .
A very useful tool to check if your Mistakes and win website is infected is Webinspector . This solution helps to remove malware that the page may contain, making it safe for visitors.
Have you noticed any of these errors on your website? Do you need to make a redesign but don’t know where to start?