Mailing list: what it is and why it is important

Imagine you have social media accounts, post regularly, and grow your following to almost 100,000. Then one day you wake up and everything is gone. The only option is to start over.

This could happen to you as a business owner. As unlikely as this scenario may seem, it’s always a risk to rely on other platforms to connect with your audience. But email marketing is different. It’s the marketing channel that gives you control over your contacts and your audience. Unlike social media, building your subscriber list little by little is a challenge. via email doesn’t come with as much risk. Because it’s essentially your files and not the property of another platform, you have more control over your ability to market to your audience.

But let’s dig a little deeper and see what exactly a mailing list is and why it’s so important to the overall success of your email marketing.

What is a mailing list?

A mailing list is a set of email addresses and contact information of people who have signed up to receive your email communication . When potential customers subscribe to your email marketing , it means they are open to receiving your messages and are interested in your brand.

With a subscriber list, you chile phone number list can send email campaigns to your contacts, communicate with them directly, and cultivate long-lasting, trusting relationships with customers.

Why you should create your own email subscriber list

Small business owners stall because they believe that a subscriber list and email marketing are for big businesses, while others wait to see how other businesses reap the benefits of email marketing before taking action.

Regardless of where your business is located, here are reasons why you should build your email subscriber list now, if you haven’t started yet.

1. Email is a direct communication channel

Unlike other platforms where algorithms determine the visibility of your content, an email subscriber list allows you to communicate directly low open rates? take a free email deliverability test with potential customers, clients, and subscribers without any interference. You have a direct line to their inboxes, and that’s invaluable when it comes to engaging with interested prospects.

2. Your list is by lists yours (no one else has it)
Unless you convert your social media followers into subscribers, any algorithm and policy changes can mean losing visibility, followers, or even losing your account and all the information associated with it. With a mailing list, regardless of the email marketing software you use, your subscriber list is and always will be yours.