After structuring, writing and uploading content, your website is finally ready to receive the countless
users who surf the Internet. However, when you type the name of your site into the search engine it
doesn’t even appear. Sound familiar?
Don’t worry! All of us who have launched a website have been there. That’s why today we’ll teach you
the formula for success in appearing on Google: indexing.
In this article we will talk about indexing in Google, what it is, why it is necessary, how it works and
what steps you should follow to quickly and correctly index your website in Google in an SEO strategy .
Come on!
What does it mean to index a website in Google?
Let’s start by clarifying what indexing in Google means.
In simple terms, indexing a website means south africa telegram data that the website is included in
Google’s index. That is, it will be available in its catalog and will appear as a SERP result when a user performs a search.
Simply put, if your page is not indexed, it will not appear in search results no matter how hard you try.
So once Google knows about the existence of your website and adds it to its index, with all its pages and content , you can say that your page is indexed.
Why is it necessary to index a website in Google?
Since almost 90% of all Internet traffic is channeled through Google, it is necessary to be there if you have a Digital Marketing strategy , right?
By indexing you ensure that your website will the desire to do makes the differenceappear in search results . Without it, Google simply won’t know you exist.
Let’s review a little. When a user makes a search, Google uses a large index to quickly review all the websites that contain relevant information for that search and display them based on their SEO positioning.
As you can imagine, if your site is not in that index, Google will not be able to query your site and therefore will not be able to display your page as a result of a user’s search.
Without users visiting your site, no one will see your content organically, and lead generation and sales opportunities will decrease.
How does indexing work in Google?
But how does Google recognize new ba leads websites and feed them into its index? Well, the process works in three stages.
1. Crawling
Google, like every search engine , has a crawler software called Googlebot that constantly browses the web in search of new pages or updates to existing pages in its index.
Googlebot discovers new web pages when it finds them linked to by sites it already knows or when webmasters provide it with information through sitemaps .
2. Indexing
Once it discovers new pages or updates, Google interprets their content, classifies it, and adds it to its index, i.e. indexes it.
From that moment on, the website is in Google ‘s gigantic database , available to appear when a user performs a search on its topic.
3. Publication and positioning
The final step occurs when a user performs a search and Google, using its algorithms , identifies among its index the most relevant answer to their query, whether it be websites, images or videos.
8 steps to index a website in Google
It’s time to move from theory to practice. Here you will learn the steps you must follow to correctly index a web page in Google. Follow them carefully!
1. Set up Google Search Console
Google Search Console is a free tool from Google that provides information about the indexing status of web pages.
It shows configuration errors and web analytics data that will help you identify optimizations to be made on your site, so it is the first step you should take.
Learn how to use this tool with our free Google Search Console e-book!
2. Create the sitemap
A sitemap is, as its name suggests, a map of a website that shows information about the pages and content of a website and their relationships.
The file contains your website’s URLs arranged hierarchically, making it easier for Googlebot to crawl and index them.
3. Create the robots.txt file
The function of the robots.txt file is basically to tell Googlebot which pages and content it should crawl and index and which it should not.
It is used to prevent pages that you do not want to appear in the SERP from being displayed as search results.
4. Add quality content frequently
When you add new content or update existing content on a regular basis, you are showing Google that you are constantly making changes to your site, which will force Googlebot to crawl your page frequently.
This is beneficial for easily indexing new content within hours or minutes.
5. Implement a backlink and link building strategy
Get websites that are recognized by Google to link to your page, or link relevant content from these sites in your own posts. Don’t buy fake links, go for backlinks with great authority and relevance!
Likewise, if you have new content, link it to another URL on your site that is already indexed and ranked.
6. Check for broken links
If Googlebot detects that a link or URL on your website doesn’t lead anywhere, it will make its indexing work more difficult.
Detect broken links and create redirects to avoid compromising user experience.
7. Optimize the organic positioning of your website
Indexing is the first step to positioning, and one would be meaningless without the other. What’s the point of appearing on the seventh page of results if 75% of clicks stay on the first 5 results?
Having a well-positioned website improves your domain authority and shows Google that your content provides value. In the end, you know that the search engine loves that, and that’s why it will quickly and easily index all your new content.
Do you want to learn techniques to improve your website’s organic positioning? Download our SEO Guide , a free ebook full of tips that will catapult you to the top spot on Google.