If you’re selling B2B, the main reason you need sales software is to better manage and track your leads.
Even a small sales team (3 people) I recently spoke to reported making $1 million more per year after implementing proper lead management software.
However, with all the lead tracking platforms out there, it can be difficult to figure out exactly what you need to increase your win rate productivity. So I’ll start by giving you a list of useful features to look for.
Next, I’ll use that same list of features along with G2’s reviews to vietnam whatsapp number data compare 7 different lead management software platforms in detail, including pricing .
Let’s go!
What is lead management software?
Lead management software helps you 3 reasons why you’re not a copywriter and should find one organize and track new leads throughout the sales process. It ensures that each potential customer is properly nurtured, from initial contact to closing a sale. By organizing leads into a funnel, it’s easier to prioritize follow-ups, manage tasks, and move things forward efficiently.
Key Features of Lead Management Software
Here are 10 essential features that a lead management and tracking software platform can offer to help you better track leads:
- Visualize your leads in c phone number multiple pipelines with drag and drop
- Send automated email sequences until prospects respond
- Automatically enrich leads from publicly available information and email signatures
- Track the source (and reason for loss) of your leads and analyze it.
- Reminders are sent to ensure automatic follow-up when leads become inactive
- Track leads with built-in email and website tracking
- Get a bird’s eye view of what your prospects are doing in an in-app notification center.
- Scan leads with a built-in business card scanner
- Use email templates in your Gmail inbox to manage your leads more productively.
- Manage your leads from your inbox with a convenient sidebar.
You will find many useful features there that you won’t be able to get just from an Excel sheet Below I will detail the features that come with each lead management software.
Lead Management Software Ranking: Our Methodology
If you are looking for a good software to manage and track your leads, all of the above features can significantly increase your success rate and productivity .
To compile this ranking, I reviewed a list of about 600 possible applications to make a shortlist. Then, I tested each of the 7 selected lead management software platforms and looked at which of them offered which features, and I’ve detailed that for you below.