Another good starting point for generating ideas is to ask yourself this question: what content you have published has connected most with your audience,
And what better place to find the answer than Google Analytics. Because here what we are looking for are the pages that work best: those that generate more traffic, more conversions, more engagement and/or less bounce rate .
Google Analytics
Try to find patterns among those pages. For example, you might look at whether there are any matches in topic, category, page type, format, etc.
The reports you can get the most out of to generate good content ideas are these:
- Behavior >> Landing Pages: to find the pages that generate the most traffic. Compare the purely quantitative session data with other data that speaks telegram data more about quality, such as the bounce rate or the number of pages per session. You can also compare traffic data with conversion data from this same report.
- Conversions >> Goals >> Target URLs: to find the pages where the most conversions occurred.
- Conversions >> Attribution >> Model Comparison Tool: By choosing the landing page dimension, you can identify the content that generates the capture the client’s attention most conversions, either as the first or last interaction for the user. Using one model or the other makes a big difference, especially in the case of TOF (top of the funnel) content.
- Acquisition >> Social Media >> Landing Pages: to find the most shared URLs on social media.
Google Search Console
the most interest, the next place to find ideas for your editorial calendar is Search Console.
Because it’s one thing to know which types of pages pieces of content generate the most traffic or leads. But it’s another thing to know exactly what your sms to data audience was searching for when they arrived at them.
By doing this analysis, you can almost always find interesting secondary queries. Let’s say you have an article titled “The 20 Most Popular Diets in 2020” on your diet products e-commerce site. And in your Google Console you come across queries like:
- Ketogenic diet
- Diet menus
- Burn fat fast
If they have an interesting search volume and/or are relevant to your business, these queries can lead to new ideas for creating content.