Has anyone consider comparing email . A marketing to art? There are many people He can sing or dance, but that doesn’t mean he’s an artist.
One of the main elements of email marketing. A is the open rate, and this is where this comparison can be observ. Well, for a dance. A or music performance to take place and be successful, it fundamentally needs to be prepar. A before the show.
We talk about costumes, rehearsals, posters. A tickets… And all this without mentioning the innovation and genius of the subject matter.
In this context, it should be made very clear that improving your. A open rate will only be successful if the preparation of everything surrounding it is taken into account. And this is where the 6 keys come in:
1. Registration Keys to Improving Openness confirmation:
Registration confirmation is known to vp design officers email lists slow down user registration. However, when double opt-in is use, this improves considerably, as it not only provides a cleaner database, but also lowers bounce rates.
2. Database : Sending marketing emails lead, or a promise to be fulfilled to your own database is not the same as sending marketing emails to an external database. Within your own database, you must be very careful, never using aggressive subjects, without “overwhelming” your customer, using the same Sender, among other things.
However, if you plan to launch Email Marketing to an external database, you must be relatively aggressive, inventive and even playful (since these users do not know you and you need to pique their interest).
3. Subject line:
It’s obvious that the subject line is a fundamental gambling data aspect of email marketing. There are even people who become obsess with these rates. However, it’s not the number that’s fundamental, but the impact that opening has on the final conversion.
4. Segmentation:
It’s essential to understand that not everyone has the same interests. Therefore, depending on the objective of your campaign, you will need to select the appropriate users. An example would be cosmetics: if you want to sell cosmetics, especially anti-wrinkle creams, your target audience will be women.