You may love the design of your newsletter right now , but since beauty is subjective, that doesn’t guarantee that your subscribers will love it. An old-fashioned, unattractive redesign your design could turn off your audience and hurt your conversion rates, and you might not even notice that it was the reason users were unsubscribing.
The good news is that a redesign is easy to do, and can have significant implications on the performance of your campaigns. Now that you’re interested, we’ve put together a list of indicators that will let you know when it’s time to redesign and how you should do it.
Signs that it’s time to redesign
If your campaigns aren’t performing as expected , design may be to blame. Design decisions like background colors, font type and size, CTA placement, use of images (or lack thereof) all contribute surprisingly to your campaign’s performance regardless of the content.
So what indicators should you be alert to?
Increase in casualties
Decrease in openings
Lack of clicks
All of the above are signs of a croatia phone number list lack of connection between your campaign and your audience. Of course, no one can say for sure that the design is the culprit, but even so, way to send a new message and win back your readers .
1. Find inspiration
If you don’t look into what others are doing, you might not even know that 40% of professionals are using dynamic and personalized content in their campaigns, or the inverted pyramid model that has proven to be quite effective in driving users to the right place. As a first step in your redesign, review what your industry and email marketing trends are doing , review what works for them in terms of design, format and content. Do videos work for you? What works better for you, images or text? These guiding questions will put you on the right path.
Equally important look at what your
competitors are doing. Find what is smtp and how can it affect my email deliveries: a quick guide examples of brands with campaigns you like and make a list of your observations.
2. Evaluate your options
Know the tools at your disposal. If you are not using email marketing or automation software, now is a great time to start. Pay attention to its functions and features, get fanto data to know the templates, check out the design freedom and resources.