To improve the positioning of a page or article on your website, it is advisable to insert meta-descriptions that help the search engine understand the content. Also, add metadata or characteristics that define the file properties to optimize the SEO of a PDF.
Find below a step-by-step guide Insert metadata on how to add metadata to a PDF file.
With the file open in the PDF reader, Adobe Acrobat, the commonly used one, click on the file and then on Properties.
In the pop-up window that appears fill in the following description fields:
Title: Unlike the file’s name, here you can use a more descriptive name with spaces. For example: “The catalog of toys for Christmas 2016.”
Author: This field is hong kong mobile database recommended not only for Google to recognize your authorship but also to help brand your branding, whether a personal brand, in the case of a blog, or a commercial brand. If it’s a store, add the name of the store in question.
Subject: In this section, capture the subject that the content of your PDF file deals with. Generally, it will match the title written above. For example, in the case of a toy store, an appropriate subject could be: “New Christmas toy catalog.”
Keywords: Finally, you must specify the most relevant keywords that you want to position in your PDF file. Note that commas must separate them.
Make your PDF document text-based and not image-based
Most PDFs, especially scanned social networks & social ads 5 strategies for better advertising on instagram ones, are images of text, making it difficult for search engines to index them as they (search engines) find text easier to index than images. Your PDF document with text is readable to you but not to alb directory Google. Some PDFs are text-based, so there’s no need to convert them.
To know if your PDF document is text-based, select a part of it, and copy and paste it on a new page. If it copies, it is text-based; if it doesn’t copy, it is image-based. If it is image-based, convert it to text-based using an Optical Character Recognition (OCR) tool. This software converts a text image into a machine-readable text format.