It is an exciting moment when your company is suddenly on everyone’s lips. Whether you have been mentioned on a popular podcast or are riding the wave of aviral TikTok videos , this newfound brand awareness could mean an increase in traffic to your website. But increasing traffic is only the first step on the road to sales. Once more people become aware of your brand, it’s time to act andconvert website visitors into paying customers.
Below, you’ll learn how to build your company’s brand awareness strategy and maximize its impact by guiding prospects through the conversion funnel . You’ll also learn how to increase visibility and measure awareness using examples from successful brands.
What is brand awareness?
Brand awareness refers to the familiarity or knowledge of consumers and yourtarget audience about your company. A person who knows your brand canBranding may recognize it when they see it, or remember your brand name in the context of your industry. Companies with strong brand awareness become household names, uae email list recognizable by a few notes of a jingle or a wordless logo.
A brand awareness strategy is the first stage of the conversion funnel. Here’s a breakdown of what each stage of the funnel means:
- Awareness. When people become aware of your brand and become potential customers.
- Interest. When potential customers develop an interest in what your brand offers.
- Desire. When potential customers’ interest turns into a desire for what your brand offers.
- Conversion. When the desire of potential customers leads to a purchase.
Why is brand awareness important?
When you use a brand awareness strategy to convert prospects into sellers, you help them move down the conversion funnel. If you recently drew attention to yourself through an action that increased your brand awareness, mental health professionals you are at the first level of the funnel.
Brand awareness is important because without it, you will never be able to increase your sales. Your target customers need to know about your brand in order to develop interest and ultimately make a purchase.
A brand awareness strategy is also important because it can help you increase your brand value. Brand value is the evaluation of your brand by the public and the market.
How to Raise Awareness for Your Brand
There are a number of strategies you can implement to increase brand awareness. If your goal is to become a well-known brand, china phone numbers start by building a solidBrand identity . Once you’ve done that, you can use the brand awareness tactics below to get your business known to your customers.
Get creative with organic social media advertising
Increasing your brand presence on social media is a great way to reach customers who use these platforms to research products.
- Run a marketing campaign with viral potential by teaming up with relevant brands, such as a joint giveaway or limited edition product.
- Engage influencers whose followers match your target audience.
- Incentivize existing customers to increase brand awareness by offering a perk for a social media review or unboxing.
- Play on trends and showcase your brand voice by creating content around a viral meme or cultural moment.
Bean canning company Heyday created a new image for this staple in hopes of standing out in an established market. The brand hosted a Bean Swap event—a crazy idea that went viral on TikTok and boosted brand awareness in New York and beyond.
Place ads
Advertising campaigns are a great way to support your brand awareness strategy. They help you reach your target audience and increase your brand awareness. You canSocial media , via Google Ads or even directly to specific publications or authors.
Try sponsoring a newsletter with a large subscriber base or an in-person event where you can showcase your brand. Be sure to choose partners that fit your brand.
Get media mentions
Part of your brand awareness strategy could be a targeted effort to get media exposure. Pitch your brand to newspapers, blogs and other media outlets that may have an interest in your type of business or product. Get creative with timely pitches, such as gift ideas for important shopping days.
Tip: After you’ve garnered press attention, feature those stories on your website and social media. This will help build social recognition and trust for your brand.