Inbound marketing strategy Today, effective digitalization of work procedures combined with the power of automation is essential for any company that aims to reduce costs and increase competitiveness while boosting production.
In the current scenario, industrial companies are forced to reduce the density of workers in their operations, which poses a particular challenge for this type of industry where some jobs cannot be performed remotely.
Furthermore, due to the current slowdown in economic activity
global demand has dropped considerably, and the need to find new markets and new audiences to pursue business opportunities has led to an exponential digitalization of all types of companies around the world.
Inbound marketing strategy To put this into perspective, according to Eurostat, between February 2020 and February 2021, the production of computers and other communications equipment in the EU increased by 32.9%, while the provision of mining support services decreased by 33.2%.
There are two ways to view this: as an opportunity to enter this new era of digitalization and automation, and as a challenge, as it will force companies to review their internal processes and the alignment between business areas. In this blog post, we’ll focus more on the Marketing and Sales departments.
We’ll show you how an industrial inbound marketing strategy combined with the power of automation platforms like HubSpot can guide you through overseas data the digitalization process and unlock new business opportunities.
Challenges for industrial companies
Challenge 1:
Digital transformation for industrial companies can be quite challenging, even though there’s a whole world of manufacturing technology and innovation, such as Artificial Intelligence (AI), 3D printing, and the Internet of Things, waiting for them to step up their digital game.
One of the main concerns is humans: going digital with new processes and a lot of training comes into play, and unfortunately, humans are particularly resistant to it. In fact, for leaders of manufacturing companies, instilling a level of engagement among their employees is a necessity.
The need for accelerated digital transformation to remain competitive
Inbound marketing strategy To overcome this concern, it’s essential not only to have the commitment of the entire team, but also to have a clear and defined strategy to promote our business online and anticipate new opportunities. In Sales and Marketing, a set of SMART (Specific, Measurable, Attainable, Realistic, and Time-bound) goals and leveraging the power of automation how to conduct effective telephone prospecting? will help businesses reach new online markets, engage with new audiences, increase their overall online visibility, and boost sales, all while reducing time wasted and human error. More on this later…
Challenge 2: Increase online visibility/presence (locally and abroad)
One of the main challenges for industrial companies regarding online visibility begins when there is a lack of alignment between the sales and marketing departments, and the traditional tools used to gather important information about their sales and marketing decision-making processes are no longer sufficient.
Outdated websites can directly affect the overall performance of an online business, so the need to have a well-optimized website and adopt a system that integrates all marketing and sales activities is crucial. At Mbudo, we are a Diamond Partner cell phone data Agency with HubSpot, the best all-in-one marketing, sales, and service automation platform that allows you to automatically synchronize your marketing and sales departments. We’ll talk more about this later.