Improve the efficiency of Finding the right sales funnel model is one of the most important missions for the success of your company’s digital marketing strategy.
It is through this that your sales and marketing teams can define the best strategies that will bring the right results.
This article goes beyond providing a
Series of tips to maximize your conversion rates. Improve the efficiency of The goal here is to provide a good overview of the sales funnel and its stages. And, especially, the best strategies in each of them. See below.
What is a sales funnel?
The sales funnel is a methodology that allows your company to monitor the status of each potential customer within the purchasing process.
Sales Funnel Example
It starts more open at the top, where all the prospects who have shown interest in your company’s solutions are concentrated. And it ends denmark telegram data narrower, when the leads are converted and customers who repurchase.
Your company’s objectives and action plan change according to the movement of each lead through the stages of the sales funnel.
And having this perception of the lead’s
Moment within the purchasing decision process makes it possible to create personalized approaches . The famous “saying the right thing at the right time”, which increases your chances of conversion.
Step 1: Attract leads
You have an amazing product or service that inactive followers could solve the pain points of many people and businesses. So you need to tell them about it – if they don’t know about your company, they won’t be able to buy from you.
At this stage, your company should focus on:
– Pay-Per-Click (PPC) Campaigns
Use this strategy to direct traffic from pages be numbers and portals that are linked to the solutions your company sells to your website.
The advantage of PPC is that your company only Improve the efficiency of pays for the ad when someone clicks on it or when the ad reaches the predetermined number of impressions.
– Posts on the company’s blogs and social networks
Investing in a blog is vital to your company’s inbound marketing strategy . These posts position your website, product or service within search engines – such as Google or Bing.
Social media helps your company get closer to your potential or converted customers. Since people are looking for tips and references, posts on Facebook, Twitter or YouTube help build a relationship. This helps increase conversions.
Step 2: Engage leads
Now that people know about your business, it’s time to establish relationships and get their contact information in exchange for small solutions – such as:
– Landing Pages
Use this inbound marketing strategy to capture customer data by offering relevant content to that lead. E-books, whitepapers, and webinars can be good alternatives to attract a high conversion rate.
– Forms These fields are easy to insert into your
Website and can attract a qualified contact base. Include an option for your website visitors to receive your monthly newsletter. It’s a way to nurture your leads with the month’s main articles, releases and promotions.
Step 3: Educate leads
Now that your company has this lead ’s attention , it’s time to educate them. They certainly have questions about your product or service. Improve the efficiency of Responding to them satisfactorily is key to a successful conversion.
The time is right to invest in:
– Marketing emails
Try sending an email to your subscriber base answering the top 10 questions about your most popular product.
Your company can also take the opportunity to engage this lead by inviting them to subscribe to your newsletter if their question is not included in this list.
– CRM Tools
CRM (Customer Relationship Management) is the type of software that helps companies identify where prospects are in their sales funnel.