But what would an Email Marketing campaign be without visual content?

Imagine receiving hundreds of emails that only contained text. No photos, no videos. The impact of such a message would be three times less than that of an email that included images.

Visual content not only creates better memories, it also helps people understand what is being shown more easily.

Improve your openings and increase conversions with striking images

Furthermore, optimizing images in Email Marketing is necessary since in a significant portion of the newsletters sent daily, images are blocked by default. Therefore, you also have to be careful with the different email clients.

It will always be easier to achieve success in your strategy if you use a good Email Marketing software like MDirector. You will be able to send your emails without daily limits and with the best delivery rate. In addition, thanks to its intuitive interface and its Drag&Drop editor, creating emails with optimized images will be a piece of cake, even if you have no programming or HTML knowledge.

The problems that a user may 16 tips to optimize encounter are quite numerous. Disproportionate images, excessively slow loading speed , unrealistic colors, pixelated images, etc.

In order for your campaigns to be thoroughly developed and achieve good opening and conversion rates , it is important that brazil phone number data you learn how to optimize images so as not to leave any loose ends.

Optimizing images in email marketing

In reality, there are several effective ways to do temporary email accounts affect email marketing campaigns? capture the attention of your target audience and improve your results. Just as you take care of elements such as the subject, personalization and copy of your campaigns, it is also important to improve the images.

Below you will find 16 best practices for optimizing telegram database images for Email Marketing. Apply them all and you will see a greater return on investment in your strategy.

1.- The names of the image files

To optimize images in Email Marketing or in any digital marketing strategy, you have to be careful with this aspect. And in fact, it is the basis of everything. How do you name your content?

You may not realize it, but there are many email managers that do not have the ability to interpret elements whose names incorporate certain characters. Blank spaces, special characters such as accents, exclamation marks or asterisks, etc.

One of the best practices you should aim for and apply in all cases is to avoid including whitespace. Instead, try to separate words with hyphens and do not embellish them with punctuation marks.

For example, instead of writing  “*spring_newsletter!1.jpg” , it is recommended that you choose a name like:  “Newsletter-spring-1.jpg” .

2.- Use descriptions that help you know what the content is about, but in an order

When optimizing images in Email Marketing, every detail counts, even the smallest ones. That is why this aspect is often neglected.

Once you are clear about which characters and signs you should avoid using , it is advisable to learn how to rename content correctly. Because, believe it or not, the description itself is vital.

Anti-spam filters , as you know, do not have the ability to read or interpret visual content. And, therefore, it is in your hands to facilitate this process to avoid being classified as spam.

In this situation, you should avoid words like those in the image above, which can give negative scores (free, offer).  Or give excessive details. For example:

• Incorrect:  «FREE NEWSLETTER OFFER in July.jpg».
• Correct:  “promotion-julio-newsletters-2017.jpg »

If you work in the world of digital marketing, you don’t need to be reminded of the importance of keywords . If you use keywords in your image titles, you will get better results.

3.- Keep an eye on the hosting of your images

Continuing along the lines of trying to avoid falling into the dark side with your emails, you should know that another feature that can play a trick on you is the use of IPs in URLs.

That is, if you need to attach external content to your HTML, it is recommended that you use domains and not IPs. This is because the use of the latter element often refers to an intention to cover a domain. And antispam filters pay attention to this. Therefore:

• To avoid:  «http://432.555.632/newsletter/julio/mdirector-email-marketing-templates-jpg».
• Correct:  «http://www.mdirector.com/newsletter/julio/mdirector-email-marketing-templates.jpg».

4.- Image format: JPG, PNG, BPM or GIF

To optimize images in Email Marketing you must make sure that you work with an email manager that allows you to interpret all existing content formats . Although the most commonly used are JPG and GIF, which are considered safe because most email clients can open them.

But what about the PNG format? It is also widely used and most email clients allow it to be viewed. However, it is advisable to be on the safe side.

• To avoid:  “newsletter-templates.bmp”.
• Try to use:  “newsletter-templates.jpg”.

5.- Use the GIF format with flat colors

If you have any doubts about whether to use one type of format or another, take note of these tips. The GIF format will make your images weigh less and load faster because it only uses a maximum of 256 colors.

Therefore, when you are going to share content that has flat colors and does not have gradients or a wide range of shades, it is recommended that you opt for the GIF.