Suggest him to visit the main page, read other useful articles or look at the catalog. To do this, place the appropriate inscription and create working buttons.
Feedback form
A simple way to retain a visitor and iraq whatsapp data engage them in a dialogue. This solution is well suited for businesses with a low-cost entry point into not where he planned the sales funnel. As a rule, people do not think about such purchases for a long time and are ready to discuss the order with a manager. To reach the client, a button is usually placed on the 404 page through which you can report an error. The person clicks on it and fills out a feedback form. The manager calls and gradually moves on to sales. However, not all visitors correctly talk about the error. Some swear. Especially if the manager immediately starts to impose goods and services. Therefore, you need to act carefully and professionally.
Social media subscribe button with call to action
This is an unconventional method, but in practice, not where he planned many people respond loyally to the 404 error and subscribe what is conversion rate and how to calculate it to social networks. This helps companies get new subscribers, and sometimes even customers. To make a person from the 404 page a subscriber, write a call to action that is suitable for a cold audience, that is, show how subscribing to your group will be useful. For example, a user sees a 404 error on a website page about diets, and below the inscription: “Unfortunately, there is no such page. But we are sure that you will find a lot of interesting things in our public on VK. Do you want to know how to lose 10 kg in a month without grueling exercises and diets? Then subscribe.”
Announcements of upcoming events
This option is suitable for sites selling online courses. The main thing is not to offer the user the product too persistently, but to give him an unobtrusive hyperlink to the courses that he can take. Optimally, do this with humor.
List of popular articles on the site
A good option for news sites and thematic blogs. As a rule, users come to such resources for information, and additional links can italy numbers be very useful. Publish buttons on the 404 page, clicking on which a person will go to the most popular and interesting materials of the week, month or year (depending on the frequency of posting).
Humor
Even if a 404 error appears, you can smooth not where he planned over the unpleasant impression of what happened by leaving a funny inscription and inviting the visitor to go to the main page or by placing buttons on the pages in the social network.
Popular or viewed items
This option is suitable for online stores. You can offer the user to look at popular products or those that he has already viewed. However, this option is not always suitable. If the store has a very large assortment, then it is almost impossible to guess which products will suit the visitor. Therefore, it is better to show popular products in highly specialized niches.
Conclusion
The 404 page is not just a place where the user got by accident, but a possible marketing tool. It can be designed in the style of the entire site, not where he planned with useful information, a call to action, social media buttons and much more, that is, made to work. The main thing is to act carefully so as not to lose the trust and favor of the visitor.