How to set up your cross-promotion strategy
Setting up your cross-promotion strategy requires some careful thought and a well-laid-out plan. It’s not wise to just contact influencers left and right asking for a partnership.
So what’s the best strategy?
Define your goals
Before building your list of potential partners, you need to know what your goals are with your cross-promotion strategy.
Generally, with cross-promotion you are targeting an entirely new audience, so its important to know who it is you want to target.
To this effect, you need to build a new ICP.
You can use this persona generator to help you define your new client.
Do your research
Research people with a similar ethic and ideals to you/your business. You don’t want your message to be changed or diminished.
Researching cross-promotion partners is crucial for ensuring successful collaborations and achieving mutual benefits.
Some key aspects of research are:
- Relevance
- Audience reach
- Brand reputation
- Engagement metrics
- Content quality
- Collaboration history
- Communication style
- Legal and ethical considerations
Reach out to them
Make sure you have decided before hand what channels and platforms you wish to use, and how you can help them.
Lead with the benefits you can offer them.
It’s important to have a defined strategy when you make contact, bear in mind that you can negotiate if either party is not satisfied with any belgium telemarketing list aspects, but approaching someone without a clear objective can lead to losing deals down the line.
Be sure to use lemlist to create hyper-personalized outreach messages. You can write them from scratch, use AI, or our library of templates !
Be respectful of the schedule you set up
This seems obvious, but keeping up your end of the bargain is crucial.
If you’ve come to an agreement on how you’re going to promote each other’s businesses, it’s crucial that you stick to your plan, if not how to implement a crm method? you’re letting them down and potentially jeopardizing your entire partnership.
If part of your promotion agreement is content posting on LinkedIn, be sure to use a post scheduler . This will help you show your partner your schedule and you won’t miss any deadlines!
Cross-promotion channels
With so many promotion channels out there, it can be tough to choose just one (which by the way, you shouldn’t!)
67% of B2B buyers rely more on content and belize lists research across multiple channels before making a purchase decision
We’re going to leave you with three of our favorite channels to carry out your cross-promotion.
And watch out for some templates to get your cross-promotion started too
Referral programs
Cross-promotion can be a powerful strategy when combined with referral programs to expand your reach and acquire new customers.
Referral programs are a word-of-mouth marketing program, a marketing strategy designed to incentivize existing customers, clients, or partners to refer new customers to a business.
In a referral or affiliate program, you work with somebody else to promote your business, in turn, they receive benefits. These can be monetary, discounts, or free merchandise.
Not sure how to get partners for your referral program? Use this template to help you get started!
Podcasts and video interviews
Video interviews (and even webinars) are excellent ways for both parties to work together. this can be done remotely or physically together.
Podcasts and videos are fantastic ways to engage the audience and sincerely talk about both your products or services and how they can work together.