How to Recover Inactive Recovering inactive customers has proven to be an excellent alternative for companies that want to increase their sales. There are many advantages: the absence of high customer costs and greater knowledge of the customer and their pain points are just the beginning.
Therefore, follow all the tips and information below that can help your company increase its sales and generate more revenue.
How Recovering Inactive Customers Can Be a Gold Mine
The cost of acquiring new customers can be six to seven times higher than that of retaining an existing one. Considering the current scenario, where revenues are increasingly under pressure, this is a very positive fact!
And your company’s customer database is one of its most valuable assets. Therefore, understanding why they “cooled off” is essential to developing an effective win-back strategy.
Data such as activity rate, purchasing behavior
Channel preferences – all of this contributes to choosing the most promising customer profile to be reactivated.
It is this careful analysis that will allow oman telegram data CMOs to have the opportunity to choose the best options from an inactive file and increase ROI.
This analysis should also include how these customers
Interacted with your company – if emails have copy followers from other accounts always been a successful communication channel, it is worth insisting on the strategy.
A recent study by Forrester found that while 33% of transactions with new customers involve more than one trackable touchpoint, 48% of reactivated customers visit several trackable touchpoints.
Much of this is due to the fact that this customer profile is already part of the contact registry for newsletters – which is an important driver of inactive traffic. So much so that 30% of transactions from customers already acquired began with a click on a marketing email.
Email is not enough to find out how to reclaim inactive customers
Investing in good content marketing and a be numbers well-defined inbound marketing plan brings benefits both in attracting new leads and reclaiming inactive customers and maintaining relationships with existing customers.
This is why many companies have increasingly complemented their customer relationship strategies through social media. Another good relationship channel is your company’s blog – the articles published there can be excellent reminders to this audience that your company cares about their needs and has the right solutions for each pain point .
5 tips to reactivate your customer base
Below, we have listed some tips for actions that can show your company and your marketing team how to win back inactive customers after analyzing the most promising profiles. Check them out:
1) Use the purchase history and previous activities as a guide to guide interactions. Familiarity can be positive when closing new deals.
2) Choose a test group of contacts to test
Inbound marketing approaches and actions. These data and metrics are essential to determine whether the selection was made considering the correct criteria.
3) Identify the right time to reconnect with an inactive customer – consider the contract period, if your product has any seasonal aspect that makes it more relevant during a specific period of the year.
4) Try to create a quick and easy purchase
Journey so that this inactive customer can complete the transaction quickly – whether by briefly visiting your website or filling out a simple form.
5) Be patient when reconnecting with inactive customers. They may not generate any revenue in the first month, but the scenario may gradually increase in the following months. It may not seem like much, but an active client who yields little – but has the potential to yield more in the future – is better than a stagnant client.