Online Marketing & Digital Marketing Voice marketing: how to prepare for voice assistants and smart speakers

According to a recent study by Online Marketing Bright Local , 58% of consumers have used voice assistants to find information about local businesses over the past 12 months. Consumers want to use this technology to make reservations, get prices for products and services, and confirm whether a store has a particular product in stock.

In short, smart speakers are here and they are here to stay. As marketing professionals , we need to rise to the challenge to get the most out of this technology, so… don’t miss these key points of voice marketing !

Voice marketing – how to prepare for voice assistants and smart speakers

Key number 1: rethink your SEO

Optimizing your site for voice marketing means rethinking how users will search for you and tailoring your content accordingly. Take note of these tips:

Think about questions and answers. A very common use of voice assistants is to quickly resolve queries, from “What’s the weather going to be like in Barcelona today?” to “Tell me what time the hairdresser opens.” Therefore, when optimizing the content of our website for spain consumer mobile number list smart speakers, we have to think about what our users’ queries might be and how to resolve them with a quick answer. We must also bear in mind that the same question can be asked in many different ways.

Research your keywords

The keywords in your overall SEO strategy are most likely not crm methods: what are they? suitable for voice marketing, as our way of searching for information is very different in spoken and written language. Therefore, you will have to do another thorough research on your keywords. Keep in mind that voice searches are usually much more bz lists specific and focus on long-tail terms: for example, instead of “hotel in Madrid” you may be more interested in positioning yourself for “3-star hotel near El Retiro park.