The constant technological evolution and digital transformation has allowed people and companies to generate income through different software and platforms, and that is where the topic of this material comes into play: how to monetize an app?
And applications have established themselves as a vehicle that can lead to economic benefits , profitability and the achievement of financial objectives.
Nowadays, developing an app is a much faster and more systematic process than years or decades ago, which is why new proposals frequently emerge on the market.
Yes, everything has changed a lot since the mid-90s, when the first mobile games, such as Tetris and Snake, were created, and thus began the history of mobile applications.
So, would you like to take advantage of this large and thriving market? If so, pay attention to these 7 techniques to monetize an app!
1. Use a freemium model
The freemium model is based on a saudi arabia telegram data free download with microtransactions within the app.
This model offers users the possibility of accessing basic services for free. This creates trust and encourages them to pay for a more complete or freely manageable version.
So, freemium is a very smart way to engage users – after all, it costs them nothing to try out your app!
Moreover, if this test generates affinity, then it is very possible that the user will choose to purchase the most complete package, called “Premium”.
This technique is used by large applications such as Spotify, Dropbox, MailChimp , among others.
With these examples you can see that offering premium content after freemium content is an excellent digital marketing technique to monetize applications and gain and increase customers or affiliates.
2. Make your app an advertising channel or medium
Nowadays, many companies understand more than 100 drop shipping business ideas to inspire you that promoting their brand and products or services is a very good idea. And that’s great for your app!
Offering them to advertise on your app will allow you to generate revenue directly. Meanwhile, companies can reach a higher volume of views of their products or services by retaining users for longer on the platform.
There are different payment methods for providing this service, both in advance and payment based on results.
There are various applications that offer this type of service, for example, ElTenedor, Rappi and Glovo, which have demonstrated that it is possible to monetize with advertising for apps .
3. Sell your own products and services
This is one of the best ways to monetize ba leads an app and will also allow you to reduce costs as a seller .
It will always be cheaper to market products and services through your own application. Of course, with this we do not mean that hiring third parties and other platforms is negative for e -commerce , but it is a reality that requires an investment.
In addition, “skipping” intermediaries will help you have much more direct contact with your target audience. Therefore, they will get to know you better and will search for your offers and inventories through the application.
4. Create an official website
To monetize an app and offer paid versions, it is necessary to attract as many users as possible, and to do so, it is important to focus on achieving great exposure.
A great way to achieve this is by creating an official website for the app, which provides relevant information to users and allows for online downloads and payments.
It is important that the website has a flexible payment tool and, above all, that its interface is very intuitive, since the quality or deficiencies of the site will directly impact the perception of the app.
You can even have an internal blog to disseminate content developed under the best practices of search engine optimization ( SEO ) and Content Marketing , which generate organic positioning and engagement .
5. Assign a download price
Perhaps, this is the most direct way to monetize an app.
If you have been in the market for a while and you already know what can solve the needs of your users, whether they are frequent or not, you can assign a download price to your app.
That is, the condition for downloading is to buy your application. In this way, you will be generating income from the start and the user will have immediate access to all the functionalities and potentialities.
But be careful! In your marketing plan you must assign a specific objective regarding setting a price , according to what you offer and what your users are willing to pay.
6. Activate payment for special features
This modality is characteristic of applications that are free and have many, but limited, functions.
Therefore, what they offer is to charge for accessing special features. Mainly mobile gaming applications apply this way of making money.
Although the game is free to download and provides access to various features, these are very basic, so the user is motivated to pay a certain amount to acquire different avatars, weapons, skills, buy in-game coins or access special worlds.
Of course, it is important to always keep in mind that the special functions are extra and without them you can continue in the application without any problem .
7. Bet on the Paidmium model
This model is similar to the previous one, however, there is a difference: to download the application, users must pay.
Additionally, after downloading, micro-transactions can be offered within the app , which will allow you to double your earnings.
A clear example is the Minecraft game application for mobile devices, since you have to pay to get it and inside it offers paid functionalities.