A 404 error page indicates that the requested URL cannot be found on the server. That is, the browser connected, sent a request to the server, but the server could not find the required resource. As a result, the browser was unable to load the page, so it returned a 404 error to the visitor.
Causes of the problem:
- the page was moved to another address or deleted, Work for Your Business but the link to it was not removed or corrected;
- the user entered the wrong page iran whatsapp data address in the Internet browser line, so he could not find it;
- the domain points to an incorrect DNS address or there are other problems with the DNS settings;
- the browser shows a 404 error instead of the real page due to an uncleared cache, while the site works for other visitors;
- The WordPress CMS settings have been lost (this is due to the fact that all links on this platform are created using a template).
There are different ways to display the error. However, they all contain the number 404.
How to Use a 404 Page to Your Advantage
Tip 1: Avoid the usual page not found
If the 404 page looks like a white canvas with black text indicating the error to the user, then this is bad. The person will check out the 7 steps to tell if a website is secure quickly leave the site and find what he needs from competitors.
Of course, no marketer would like to lose a potential client. Therefore, we recommend making the 404 page attractive and interesting for users.
Tip 2. Design the error page in the style of the entire site
Think of the 404 page as a full-fledged part of your site. Design it to match the main template. Even most free templates on the WordPress platform have a page not found option. If it is not there, you can usually add it. If you have any italy numbers difficulties, contact the programmers or template developers. Most likely, they will help you. A page designed in the same style as the site will look more harmonious and pleasant for the visitor.
Tip 3: Add useful and interesting content to your page
Most users who visit your site are a cold audience. Most likely, Work for Your Business these people are not familiar with your product or site at all. Make an offer on the 404 page that is aimed at users. So that the person thinks that he did not find what he was looking for, but he is offered something better.
What can be added to the 404 page
Lead magnet
Let’s say a person visited a page to improve their business, for example, by taking part in a paid event. But instead of the necessary information, they see a 404 error. The client will not leave if the erroneous page, firstly, is designed in the same style, and secondly, offers them interesting training.
By the way, the word “free” usually devalues the product. Work for Your Business Therefore, we do not recommend you to use it when trying to attract a user on the 404 page. If we are talking about a meeting, it is better to place the inscription: “Closed online meeting”.
Sure, more people will click on the offer with the word “free”. But fewer people will sign up for the event on the landing page than if it says “Closed online meeting”. This is because many people will think that if it’s free, it won’t do much good.