How to increase your tourist reservations in 2022 with online actions

“How can I get more bookings and increase revenue?” This question has probably crossed your mind over the past year if you work in the tourism sector.

Increasing bookings in a tourism business, such ncrease your as a hotel or rural accommodation, is a rather ambitious goal and if we do not make it a reality with a good plan, it can remain up in the air. Day to day is complicated and we do not always have time to stop and think about actions to achieve it.

Every hotel or tourist establishment seeks to achieve the highest possible occupancy of its rooms by minimising the resources invested. It is common for most of them to be occupied through third parties such as online travel agencies (OTAs) or comparison sites. But the best way to increase the number of reservations for a hotel is by doing so through direct sales, from your hotel’s own website.

 

Table of Contents

Why direct hotel bookings are important
Digital marketing to increase direct bookings
Online actions to jordan phone number list get more hotel reservations
1 – Optimize your hotel website
2 – Communicate your offers through email marketing
3 – Collaborate with small travel influencers
4 – Build customer loyalty with email automation
5 – Create a Facebook Ads campaign

Why direct hotel bookings are important
Direct hotel reservations are those made without the intervention of a third party, for example, those customers who arrive directly through the hotel’s own website.

These types of reservations are key to any strategy that seeks to increase revenue in a hotel establishment. They are commission-free and allow you to have complete control of the relationship with the customer. In addition, since the reservation is made directly with your company, you can implement different digital marketing strategies to optimize and improve sales.

Digital marketing or online marketing bz lists has become a fundamental part of the strategy of hotels of all types and sizes.

As we said, in direct sales, it is the hotel itself that has control and digital marketing is key to being able to carry out actions at a reduced cost and with a great impact. The first step will be to fully understand who your target audience is and how they behave when choosing a hotel. Then, you will have to define achievable objectives and establish what you are going to do to achieve them.

Below we detail 5 examples of online actions. That you can carry out to get more reservations at your hotel establishment.

 

Online actions to get more hotel reservations

1 – Optimize your hotel website
Direct bookings are achieved the 7 best wordpress plugins for your cooking blog by having a good website that makes it easy for users who are looking for a hotel. In many cases, hotels do not invest in optimizing. Their website and this causes them to lose out to metasearch engines.

 

How can you optimize your hotel website to get more direct bookings?

Make sure the website is responsive and has a simple design
Includes an easy-to-use reservation system
Optimize your website for SEO. You can create a quality content strategy that will help you achieve this.
Include attractive and clear calls to action (buttons, banners, etc.)
Use pop-up forms to encourage conversion and grow your subscriber list.