There are a number of reasons why customers are unhappy with their order – it arrived damaged, they ordered the wrong size, or the product simply didn’t meet their expectations. Alternatively, many shoppers buy multiple versions of the same item – for example, a pair of jeans in different sizes – to try at home. This practice is called bracketing .
The good news is that it’s never too late to address the problem.
What is the right of return?
A return policy is a set of rules that a retailer creates to manage how customers can return and exchange unwanted goods they have purchased.
Why should you formulate a return policy?
A fair return and exchange policy builds trust between a company and its customers. In fact, offering customers the option to return an item they have purchased under a clear and consistent return policy can increase conversion rates and repeat purchases .
Full refunds on orders can result in a loss of profitability. Knowing that someone didn’t like your product can frustrate business owners if they strongly believe in the benefits of their products and services.
Therefore, it can be tempting to avoid a comprehensive return and refund policy and not address the growing problem. However, as you will see, qatar email list that would be a mistake.
The pitfalls of a bad return policy
Be it in the form of reviews or comments under your ads, unification is achieved through artificial or even in Google searches about your business. This is where a poorly implemented return policy starts to negatively impact your overall reputation as a company.
The advantages of a customer-oriented return policy
Many innovative companies have realized that a customer-focused return policy is a powerful marketing tool. That’s why many brands today advertise “free”, b2b phone list “easy” and “hassle-free” returns to increase conversion rates and online purchases.
After all, your reputation will benefit the most if you offer customers easy returns. According to a survey of consumers in Germany, 27% of potential buyers trust customer reviews as much as professional reviews.