Startups or young companies face the task of coming up with a valuable product and presenting it to investors. Usually, a new idea and the possibility of its implementation are described in a business plan. However, this document has its drawbacks: it is too large. Not visual, and in some situations it is simply impossible to create it. Since the idea itself is not fully ready and clear.
In such a situation, you will not be able to present the idea to the target audience and convey the meaning of the company’s new unique selling proposition. Therefore, a more flexible approach is needed that will allow you to quickly check the value of the product and business model, its viability and clearly present it to stakeholders. In such cases, the Lean Canvas tool can help.
What is Lean Canvas
Lean Canvas is a modern tool that allows you to build a country email list visual business model. The foundation is the philosophy of the lean startup Lean Startup*.
The entire model is structured and broken down into logical elements. In fact, the Lean Canvas is a table of 9 blocks that fit on one sheet and consistently answer useful questions related to the implementation of any business idea.
Lean Canvas is convenient to use at the initial stages of developing the first version of a product. The startup will receive a short, visual one-page summary of the idea of a new product or service. The peculiarity is that the canvas can be changed during the work or market research. This is extremely convenient in cases where it is not yet clear what the final result in the future may be.
Typically, the Lean Canvas does not replace a large build email campaigns around specific customer segments business plan , but complements it. The template can be created before the plan in order to analyze competitors, find customer problems, uniqueness of the product and create a USP in general.
Why do we need a Lean Canvas?
Lean Canvas allows you to structure your ideas and plan a new project in a concise, understandable form. The main goal and essence of Lean Canvas:
- help simplify the process of developing any startup business model;
- identify key performance indicators of a product or service;
- identify the main risks that may arise along the way.
This is not just a form to fill out, but a tool that is aimed at america email list managing, deepening understanding of the product concept, target audience, competitive advantages and other critical elements. Lean Canvas is mainly used because:
1. You can save time. Lean Canvas is a one-page template that helps you quickly formulate. And visualize a rough business model without having to delve into long and complex documents, methods. You can quickly determine whether the idea is viable or should be abandoned.