Lead generation campaigns in Meta Ads are one of the most commonly used in almost all businesses. Getting users who don’t know you at all to become subscribers is Meta Ads a great strategy to heat up traffic and gradually convert strangers into customers.
What do I mean by warming up traffic? Okay! Let’s go step by step.
Table of Contents
How to define traffic temperature
What do you need for your Meta Ads lead generation campaign?
Step by Step: How to create your campaign to increase subscribers in Meta Ads
How to define traffic temperature
Traffic temperature measures a user’s relationship with our brand and we can categorize them into 3 types:
1. Cold traffic: Unknowns
Cold traffic is made up of unknown people, who have never heard of your business and do not know who you are, what you do or what services you can offer them.
2. Warm traffic: subscribers, web visitors, followers.
Warm traffic is made up cameroon phone number list of people who know us or have heard of us, either because they are part of our subscriber list , they are people who have visited our website, they are followers on social networks or someone they trust has spoken positively about us.
3. Hot traffic: buyers
Our goal is to remind you of our brand and products or services so that you continue to buy from us .
For this type of campaign, we will focus on cold traffic, although we can also send our campaign to warm traffic (they have interacted on social networks or the website) if we have sufficient data.
Landing page
To get subscriber data, we need an attractive landing page that converts and includes a form that we will create in our email marketing tool .
Use an eye-catching headline
Use lists to make information clear and concise; users must find the answers to what they are looking for on your landing page.
Remove the main menu and other links that may distract the user.
Add images, videos and these apology email examples will help you build customer loyalty mojis to make your landing page more attractive.
Analyze the actions that take place on your landing page. For example, in Hotjar you can see the path that the user takes on a specific page.
Use it to optimize your fanto data landing page. The bounce rate or the user’s visit time. Can be other data that you should take into account to know. If you have to optimize your landing page or not.
Add your CTA in different parts of the landing page.
Create multiple versions to see which one converts the most. This way, you can test different colors, styles, or CTAs.