The secret to the readership of any article lies in its first sentences. They decide whether the reader will want to continue reading or abandon it. But how do you write a lead that is attractive to the reader? What should a good introduction contain? In this article, we reveal practical and valuable advice that will allow you to create an intriguing beginning to the text and attract the reader’s attention.
Contents
- Lead, or the word overseas data on the front line
- Lead or the proverbial “coffee on the bench”
- Lead vs. clickbait
- Lead or optimal length
- How to write a good lead for an informational article?
- Lead in Marketing Articles
- How to write a good lead for an advisory article?
- Lead, or a promising beginning
Lead, or the word on the front line
The word “lead” – translated from a modern guide to content marketing analytics and metrics English – means to be at the forefront, to lead, to lead. As the name suggests, lead is the first paragraph of an article , which is located just below the title. Visually, it stands out from the rest of the text, adopting a larger or bold font. This distinction from other paragraphs makes it the one that the reader’s eye stops on . The success of a given text depends on its content. But how do you encourage the reader to read the rest of the article?
Lead or the proverbial “coffee on the bench”
A reader looking for specific information mobile lead on the Internet will jump from article to article. They will not waste time reading each one separately, and from A to Z. Therefore, in the lead they should find specific information, which is a kind of “summary” of the most important issues raised in the article. If the information is too general, the reader will certainly consider the article to be of little importance and useless, even though in reality it will contain professional knowledge. On the other hand, the specificity and concise summary contained in the lead will convince them that they have a useful article before them, which is worth reading.