DHI Portugal began its activity in 2012, offering medical services in the area of hair transplantation with the introduction Digital Marketing of the most revolutionary DIRECT technique . Given that this is a business with high demand in the digital market, DHI decided to hire Link&Grow in early 2015 to promote the company and get more people to know its services. From then on, work began focused on creating content to attract new Leads and convert them into customers.
About DHI Digital Marketing
Located in Porto and Lisbon, DHI Portugal is a company that holds the Master Franchising for Portugal of the company DHI (Direct Hair Implantation), a world leader in the area of hair transplants, with a presence in more than 35 countries and 45 years of experience.
Their clients are people who want to undergo Digital Marketing hair restoration, whether it be hair, eyebrows or even beard.
The Solution
Target audience study and planning of quality and relevant content
After studying the target audience to whom DHI intends to make its services known, content strategies were. And a plan aligned with the customer’s purchasing cycle was drawn up.
Creation of a new website
By creating a new, more SEO website, it was possible to improve navigability, content and visual impact. Allowing us to develop more interesting and conversion-friendly call-to-actions.
Generating new Leads with Landing Pages
In order to increase the current prospect base, other gateways were to attract new Leads. Several landing pages were for online advertising as a growth tool different stages of the customer purchase cycle. With the introduction of relevant materials for the personas previously.
New leads by conversion pages are sent to the company’s contact database. Which is then nurtured with informative emails and invitations to attend free screening consultations. Which are held nationwide. The objectives are to promote the most revolutionary DIRECT technique , which guarantees the best results on the market, and to be close to the of customers.
Increasing Visitor Traffic with a Blog
With the good acceptance of the content strategy, it was to create a blog , which brings together curiosities and tips on hair health. This online advertising as a growth tool brought new visitors to the site and is also being as raw material for rich content and emails.
For blog posts, a search was out for promising keywords that the content in the blog with the profile of DHI ‘s target audience (personas) . SEO practices were also reviewed for the construction of each post, ensuring optimized reading by search engines.
The work of creating content. With the promotion of each post on social , has to build a growing demand for hair transplant services. This work is in the percentage of organic and direct visitors to the website, which by around 580% of its total traffic after 6 months of the start of the content strategies.
Results
After DHI’s publicity work, based on the content philippines numbers production strategy, the creation of a new website, landing pages and a blog, an increase.
With the success of the actions achieved. HI has projected a growth in its turnover of around 100% by the end of 2015. Where the digital strategy represents a weight of 90% in the results.
If you wish, we offer the possibility of evaluating your current Digital Marketing without obligation. Offering valuable tips to enhance more.