Hello digital transformation Digital transformation is already a reality that cannot be reversed. We spend a good part of our day connected. We order our meals using our smartphones. But even with this consolidated scenario, many companies remain in digital denial – putting their own future at risk . This was the conclusion of the study by Progress (NASDAQ: PRGS) .
Around 78% of the business leaders
Interviewed believe that their companies may suffer financial and competitiveness losses in the coming years due to not adopting digital transformation . And 45% think that it may already be too late.
What are your plans for your company in Hello digital transformation the coming years: to grow or to close its doors? Progress’ diagnosis is definitive: your company has less than two years to adopt digital transformation – or the financial and competitiveness losses will be fatal .
The good news: there is still time to reverse this scenario
And UP2Place has separated here four questions that your company should ask itself to start its digital transformation now:
1) Does your company know your israel telegram data customer and what they?
Thinking about digital solutions that allow interaction with your customers goes beyond the online chat window on your website. You to understand your customer and measure their interactions with your brand across all channels to accomplish a task – and building buyer personas is a good start to this task.
With this in mind, your company can
Hello digital transformation Focus on making each point of contact influence of google hummingbird on seo in b2b work better, faster and more efficiently, integrating them all into a coherent experience.
A good example of this is Nubank , a credit card administrator. Its app offers communication channels that simplify operations that tend to be highly bureaucratic with other operators. Increasing your limit or allowing the use of your card for international purchases can be with a few taps on the screen.
The startup, founded in September 2014, its
Fourth investment this year , worth US$ 50 million be numbers from a group of investors from Silicon Valley.
2) Are your teams collaborating across functions?
The success of digital transformation comes from a joint effort by the entire company – so creating a new department and making it responsible for it will not bring the necessary results.
This is because it affects several areas of
The same company. So at this point you to act as a digital leader – building a cross-functional team that brings together key people from marketing, sales, product development and IT for specific projects.
Spotify, for example, brings together self-project teams of people who bring complementary skills to a task . Employees share their and discoveries, moving from project to project, in a dynamic operating model.
3) Does your budget include investments in digital transformation?
Many digital transformation efforts are by budget cycles – which are not according to what is happening in the company.
The solution here is to define and implement metrics that allow you to monitor the return on investment . Only then will your company know exactly where the digital investment is bringing returns.
From there, the model can be according to your financial policy
Your company can accurately monitor investments and pull the plug if an initiative is not producing the expected results.
Another alternative is to dedicate part of the marketing budget to experiments and innovations – and reinvest the results in new ideas.
4) Are your employees for digital transformation?
Leading a digital initiative involves having people who are open to change – especially if it means the survival of your company in the market and, consequently, their jobs.
So, pay attention to those people who say “things have always well this way” – this is the type of employee who will make your company part of the 45% that the timing (and its position in the market) .