Social Media & Social Ads Facebook The differences between Campaign, Ad Sets and Ads within Facebook Ad Manager

Facebook Ads Manager is Social Media perhaps the most powerful Social Ads tool for marketers. Thanks to the combined audiences of Facebook and Instagram, we can show our ads to an endless number of potential audiences.

But to take full advantage of the possibilities of this tool, we need to be very clear about how to organize our Facebook Ads campaigns. To do this, we have a three-level structure: campaigns (Campaign), ad groups (Ad Sets) and ads (Ads). Let’s look at each of them in more detail.

The differences between bahamas consumer mobile number list Campaign, Ad Sets and Ads within Facebook Ad Manager

The differences between Campaign, Ad Sets and Ads within Ads Manager

Facebook-Ads-structure-campaigns

Campaigns in Ads Manager
The first step in creating a what is an ai crm extractor? Facebook ad is to create a campaign. This is the main superstructure, which houses everything else.

At this level, we need to decide on the objective of our ads. Ads Manager divides objectives bz lists based on the conversion funnel phase: awareness, consideration, and conversion. Each of these is further divided into different sub-objectives, such as video views, lead generation, or visits to a physical store.

Facebook Campaigns

So, the first thing you need to be clear about is that you can only choose one objective per campaign. If you want to cover several objectives at once, you’ll need to create different campaigns. So far, so good, right?