We know that email automation can be a complicated task for eCommerce website owners, but including it in your marketing strategy is not that difficult and has many advantages.
In this article, we’ll cover the basics, from how to build a subscriber list to the different types of emails you can automate. Take note!
Why e-commerce companies should use automated email marketing
Although it may surprise you, customers prefer receiving emails over any other type of communication. In fact, according to a study conducted by MarketingSherpa , 72% of American adults prefer communicating with a company via email compared to social media, text messages, or phone calls.
These are the main advantages of email automation:
You can send personalized emails and use list segmentation
You can develop strong customer relationships at the best time
Automated workflows save you time
It is an easy-to-use channel dominican republic phone number list and increases interaction with users.
It’s great for developing a relationship of trust between your current and potential customers.
There is a lot of flexibility and versatility when it comes to conversion strategies.
How to get started with automated email marketing in ecommerce
Developing an automated email marketing process in ecommerce takes time and energy. But by following a few simple steps, you can start sending emails that convert your leads into customers and help you create long-lasting relationships with them.
1. Create your email list
Many people still don’t know how to build an email subscriber list properly. If you’re one of them, this simple guide can help.
In fact, there are many ways to get users to give you their email addresses. For example, if they have already made an online purchase from you, you need to collect their email to keep them informed about the status of their order.
But what happens if they are browsing your
website and suddenly decide to leave without making a purchase?
Don’t worry! There are many different tactics you can use to get an email address so you can get back in touch with that potential customer.
You can make a special offer to them via an ad on your website; this could be in the form of a discount or an offer for first-time buyers. You could use some sort of lead nurturing strategy, which usually involves giving away something for free.
If you have an ecommerce store that focuses on specialized services or products, you can even have restricted content that can only be accessed by entering an email address. There are free plugins that help you do this, and you can integrate them with your store’s ecommerce system .
If you use Benchmark how to implement a crm method? Email, you can use our web forms and embed them on landing pages or create pop-ups for your ecommerce site.
2. Design segmented and varied campaigns
If there’s one lesson we’ve learned from account-based marketing (ABM), it’s the fact that personalized emails work.
purchasing power, likelihood to by lists purchase, geographic location, etc. This will also help with the other automated emails we will discuss in the last part of this article.
Remember that people like personalization and tailored email campaigns . Your customers and prospects often respond better to personalized ads that have been tailored to them.