Google What’s new in Google Ads in Digital Advertising
Google is integrating Digital Advertising technologies such as machine learning and artificial intelligence (AI) into several of its advertising and advertising solutions . They want to take the automation of advertising campaigns to the next level.
These changes come with a change of name for the Google Adwords brand, which will be call Google Ads starting July 24, 2018. This rebranding will help Google bring all its advertising services under one umbrella: Search, YouTube, Display, Apps, Maps and several others.
At the Google Marketing Live 2018 event , the corporation has focus on presenting innovations for its platforms for advertisers. This is what was announc on Tuesday, July 10, in San Jose, California (Unit States).
Google Marketing Live 2018: What’s New in Google Ads in Digital Advertising
What’s new in Google Ads for 2018
1# Responsive search ads
Responsive Search Ads launch in beta in May, and will be available to all advertisers in the coming months.
Responsive Search Ads will algeria consumer mobile number list make it easier for marketers and advertisers to migrate towards automat A/B testing.
Google_Responsive_Search_Ads-800×508
2# Local campaigns
We know that “nearby” or “local” searches have increas exponentially in recent times via mobile .
Make instant queries to find products, services or companies. Near them that meet their current nes.
With the launch of Local 18 brands that talk to their customers through email and social mia Campaigns, the focus will be strictly on driving traffic from the ads directly to the store, and will not be specifically design for SMB ads, like Smart Campaigns .
Local campaigns will drive store. cmo email list visits using anonymous and aggregat data from Google. Users who have opt into Location History.