Gen Z is the next generation of consumers. And as with any new generation, as a successful entrepreneur you need to learn how to reach them. In this article, you’ll learn how successful Gen Z marketing works, what makes this generation so unique, and which strategies are best for reaching them.
Who is Generation Z?
People born between 1997 and 2012 belong to Generation Z. It is also the largest generation of all time: with 32% of the world’s population, it numbers around 2 billion people.
But what makes Gen Z so special? They are the first generation to grow up with modern technology from an early age. When Facebook was launched to the public in 2006, turkey email list the oldest members of Gen Z were nine years old. The first iPhone was released in 2007, when they were 10 years old. By the time they reached their teens, check out the new feature for gamers that has just arrived on the social network in mexico mobile devices, social media and high-speed internet were already an integral part of everyday life and dominated communication.
core values of Gen Z
Gen Z grew up in a world that is technologically ultra-connected, and this has shaped their view of the world. Because they learned at a young age that they could connect with people from all over the world, members of this generation developed a greater appreciation for diversity. According to a study by Stanford University, china phone numbers Gen Z is highly collaborative and values authenticity and non-hierarchical leadership.
But ethical brands and corporate responsibility are also very important to them. Even more than older generations, they see their purchasing decisions as an extension of their values and identity. For example, two-thirds of Gen Z prefer to shop at sustainable brands . An impressive 73% are willing to pay more for sustainable products.
consumer behavior of Gen Z
As digital natives, Gen Z makes informed purchasing decisions thanks to their tech savvy. They are more likely to research and compare options before making a purchase decision.
There is enormous market potential for this generation, as the products they can discover are virtually endless. Generation Z is particularly fond of social media, and as a result, they are most likely to shop via their preferred social platforms. They are also more likely to be influenced by recommendations from real users rather than, for example, celebrities.
Still not convinced why Gen Z marketing is so important? Their $143 billion in purchasing power speaks for itself.
How do you reach Generation Z?
To effectively target Gen Z, you should move away from traditional marketing methods and embrace new strategies. The following four key methods for your Gen Z marketing will help you get the attention of this target group.
1. Establish your brand’s values and mission
Gen Z consumers have high expectations about the values of the brands they choose to buy from. Social issues, ethical practices, and sustainable consumption are all principles that are important to this group . If they support a brand, it should reflect those principles.
However, company values need to go much deeper than just the odd social media post about something that has nothing to do with you or your company. Pay attention to how you present your values and how your company’s overall mission can bring those values to life.
A good example is Yelitsa Jean-Charles’ brand. Healthy Roots Dolls creates dolls and stories that celebrate the beauty of natural black hair. The idea came from her experience of never having a doll that looked like her. After extensive research into children’s products on the market, she realized that her product solved exactly that problem.