Learn what features you can expect and the benefits of each platform.
If you are selling B2B, the main reason why most B2B companies need a CRM is to better track their sales leads .
If this is also the case for you, you need to make sure you implement a solid B2B CRM .
The benefits can be huge: even macedonia phone number data a small sales team (of 3 people) I recently spoke to reported earning $1 million per year in additional sales (after implementing their CRM.
With all the B2B sales CRM software out there, it can be difficult to figure out exactly what you need to increase your win rate and productivity. That’s why I’m going to start by giving you a list of useful features to look for.
Next, I’ll use that same feature list along with G2’s reviews to compare 7 different B2B CRM software platforms in detail, including pricing .
Let’s go!
Key Features of B2B Customer Relationship Management Software
Here are 10 essential features that check out what to do to remove malware and clean a hacked WordPress a B2B CRM software solution can offer to help you better track your leads:
- Visualize your leads in multiple pipelines with drag and drop
- Send automated email sequences until prospects respond.
- Automatically enrich B2B leads (companies and contacts) from publicly available information and email signatures.
- Track the source (and reason for loss) of your leads and analyze it.
- Add and manage your LinkedIn leads using a Chrome extension (including a built-in email lookup tool).
- Follow up with leads with c phone number built-in email and website tracking
- Get a bird’s eye view of what your prospects are doing in an in-app notification center.
- Digitize Business Leads with a Business Card Scanner
- Use email templates in your Gmail inbox to manage leads more productively.
- Manage your leads from your inbox with a convenient contact management tool. Email Sidebar
There’s a lot of useful features in there that you won’t be able to get just from an Excel sheet I’ll detail below which of these features come with each B2B CRM software.
Ranking B2B CRM software: our methodology
If you are looking for a good CRM software to manage your B2B sales leads , all of the above features can significantly increase your success rate and productivity .
To establish this ranking, I reviewed a list of about 650 possible CRMs in order to make a pre-selection. I then directly tested each of the 7 selected B2B CRMs and sought to find out which of them offered which functionality, which I detail below.
Additionally, it’s important to keep the big picture in mind when comparing software because you need to make sure your team will actually use the system. Getting a CRM system that your sales team doesn’t use is pretty pointless
That’s why I’ve included each software’s current score on G2 so you can get a better idea of where it stands. The breakdown is as follows:
- Ease of use
- Ease of installation
- Meets the requirements
- Quality of support
- Ease of doing business with
- Ease of administration
I then took the average of the G2 assessment score and combined it with the B2B CRM features score to calculate… the final score !