Facebook Facebook, the social network of the hotel sector

The hotel sector is increasingly social network present on social media . And it is no wonder, as users love to share travel. Relat content and photos of their latest vacation.

But did you know that Facebook. The leading network in travel marketing and. The most important hotel chains in our country have more than two million fans? Let’s see what the numbers tell us.

Facebook, the social network of the hotel sector

The presence of the hotel sector on social networks
According to a recent study by Social Media Marketing Cool Tabs in collaboration with Hosteltur , these are the figures for the presence of the Spanish hotel sector on Facebook and other social networks:

Between January and July 2018, these same. Brands have post 218,879 times and obtain singapore phone number list almost 24 million interactions.
The top spots in terms of Facebook followers belong to Meliá Hotels International (3.5 million fans), Grupo Palladium (2.7 million) and Barceló (more than 2 million).
The Spanish hotel chains with the most followers on social media

The most influential Spanish chains on social media

In terms of the total number data analysis is key part of your crm process of interactions, the Palladium Group leads the ranking with 7.5 million, followed by Barceló (4 million) and Meliá (3.3 million).
In comparison, Twitter has a much bz lists less prominent place in the hotel sector, with the number of followers being more than ten times lower. The hotel chain with the most followers is the Palladium Group (295,000), the second is Barceló (213,048) and the third is Meliá (150,000).