It’s 2024, and everyone is tired of filling out forms. Excessive restriction of just to get a piece of content. In fact, according to Contently, 75% of people will refuse to fill out a form to access content.
So ask yourself: is the benefit of collecting 25% of your audience’s contact information worth the cost of alienating 75% of your audience from your most valuable content?
Plus, the more content people read, the more likely they are to convert into a lead. So why make your audience fill out long forms to access them? That defeats the purpose of content marketing. You’re just making them less likely to convert into a lead in the future.
Slow responses to requests
According to ChiliPiper (SaaS scheduling and routing mobile database Excessive restriction of for sales teams), the chances of contacting and qualifying a prospect drops by 80% just five minutes after they hit the submit button on a form.
With this in mind, it is vital that you contact your potential customers immediately. The likelihood that they will respond to you decreases with every passing second.
Disjointed communication channels
If you communicate with leads in different places, such as over the phone and in online chat, and you don’t move them into your CRM, you may miss out on the opportunity to reach them while the iron is hot.
As we just mentioned in the section above, the source: marine layer’s instagram chances of contacting and qualifying a lead drop by 80% just five minutes after they hit the submit button on a form.
So start creating automated workflows that will bring them into your CRM right away .
Lack of coordination between sales and marketing departments
If Marketing is getting leads and Sales is closing them, it’s important that they are on the same page about the leads coming into their system.
There are few things worse for a salesperson than realizing that the vast majority of their incoming leads are worthless. Even worse is when marketing is achieving 150% of their lead goal, whatsapp number while sales is only achieving 50% of their sales quota. This means that both teams will likely never even talk to each other.
To align your marketing and sales teams, make sure they sit down and discuss personas and audiences to target. , and come to a mutual agreement on them.
If you’re looking to improve some of your processes along the way, here’s a guide with lead routing automation solution options.