Era of Digital Transformation Mobile in the era of Digital Transformation
There is no denying that companies have been undergoing drastic and constant changes in recent times due to Digital Transformation .
The large-scale adoption of cloud computing, combined with the advent of globalization and the rapid changes occurring in the market and the workforce, are forcing companies to completely change their technological approach if they want to stay “alive” in the market.
This entire scenario is causing
CEOs and CIOs of large companies to look more closely at these new technologies, such as mobile applications. Nowadays, they are essential for companies that seek to reduce the complexity of processes, strengthen their relationship with customers and increase the overall productivity of their team.
Therefore, in this post we have separated six
Predictions about mobile applications, so that you can see what the future holds for your company and what you need to do to stay in the market and in line with Digital Transformation. Check it out:
1) The demand for development will continue to grow
According to research by IDC, the number of enterprise applications that will be optimized for mobile devices will quadruple in 2016. And
this will inevitably cause the demand for india telegram data mobile application development to exceed developers’ capacity to meet it by five times , according to Gartner.
2) Companies will how they use applications
In recent years, mobile applications have gone optimal distribution from being just supporters of companies to becoming the “right hand” of leaders and important drivers of business strategies.
With the arrival of Digital Transformation , they are considered the main pillar supporting the competitive advantage of companies , as they allow the availability of extremely innovative products and services on the market.
3) Mobile apps will change the way teams work
According to a study conducted by Digital be numbers Strategy Consulting, by Salesforce, mobile apps can increase employee productivity by up to 34% .
Many of the employees at the companies even said that the apps they use have their professional behavior.
This improvement in productivity is because apps enable greater collaboration and greater transparency in processes .
With them, professionals can send and access
Information or documents much more quickly, communicate effectively with other team members, and continue working even when away from the office.
But productivity is just one of the many benefits by apps. It is no wonder that the enterprise mobility market is to reach US$266.17 billion in 2019.
4) IT leaders will have to implement a new culture
Even though the ‘mobile vision’ is still maturing within the IT departments of most companies, leaders will need to implement a new culture of application use in the business environment .
This is because each member of the team will to acquire specific skills and competencies to use them appropriately and safely, in order to ensure that the technology brings more benefits than harm.
5) The mobile market will mature quickly
Mobile applications have a complex structure that must be , and appropriately in order to generate benefits for the corporate environment.
That is why, in the coming years, new architectures, technologies and methodologies will be developed with the aim of simplifying this structure . The mobile market, in turn, will have to mature to meet all these demands.
6) Mobile Marketing will gain more and more strength
Mobile Marketing is the term that defines digital marketing strategies on mobile devices – mainly smartphones.
This is a trend that is only growing: according to Google, mobile devices were responsible for more than 50% of searches last year .
And with Digital Transformation, adapting to new consumer behavior is essential for companies looking for new business opportunities – such as opportunities to do inbound marketing through their app .