In email marketing , authentication is becoming an even bigger problem than the mountains of spam that land in your inbox. Why? Because while spam itself is pretty straightforward – a sometimes obviously unwanted message that appears in your inbox – email spoofing is more nefarious Email Authentication because it allows spammers to take over the email identities of perfectly legitimate, law-abiding email marketers, and ruin their reputations.
An example. Have you ever been sent emails, with your own company name in the “sent from” field, promoting Viagra, fake Rolex watches, or something else along those lines? That’s an example of a spammer who has taken over your identity, falsified your information, and is now using your perfectly good reputation to send junk to angry recipients. And the spam report will affect your name, not the scammer who used it.
At the moment, there is only one way to combat falsification of the origin of an email and who sent it: authentication.
Email Authentication: Tipos
Email authentication is a process that verifies the true identity of each sender and the origin of their email marketing campaigns or newsletters .
This means that if your company ever sends an email offering some kind of suspicious product, the email service provider can go through numerous sets of cayman islands phone number list data, compare it to what they already have on file about you, and immediately block your email from reaching the inbox.
You might be wondering why authentication is necessary, but remember that email service providers or ISPs process millions of emails a day. This means that they don’t have time to thoroughly examine each email, see if the headers and the sending field are correct before sending it to the inbox. Therefore, authentication is a must for any email marketer who is serious about their reputation and the deliverability of their campaigns .
Nowadays, most businesses rely on email marketing to send their customers notifications, promotions, and updates. When doing email marketing, you will need to apply different forms of email authentication to achieve better delivery rates. Email authentication helps verify that emails are actually coming from you or your company .
All major ISPs such as Hotmail, Gmail, AOL, and Yahoo use email authentication to filter out suspected spam emails. Authentication can help these ISPs validate that the email is from a legitimate source and allow the recipient to confirm the origin of that email.
Benefits of email authentication
Think of it as a digital ID card: it protects your brand, identity, and reputation. Properly setting up email authentication standards like SPF, DKIM, and Sender ID is one of the most important steps you can take to improve your deliverability. Without email authentication, your how to use linkedin sales navigator (2024 tutorial) emails risk not being accepted by ISPs.
SPF Records
SPF, or Sender Policy by lists Framework, acts as a sort of gold standard for email authentication. They provide your email service provider with a data framework for every email you send.
When your email arrives at the service provider, the ESP checks your information against the information in the email. This information can include DNS, the types of fields your emails use when you send them, and other data.
If these details do not match and your email is sent from an unknown or different source that does not match the information you provided, ESP blocks the email from reaching the inbox. Eliminating the possibility of spam complaints.