Most ecommerce experts say ecommerce conversion that a rate of 1-3% is normal, whereas 4% is fantastic. But, I have another take on the matter. After 10+ years of experience cell phone database working with leaders in the industry, I’ve learned that the best definition of a good conversion rate comes from your internal data and individual business goals. Focus more on increasing the number of conversions in your store month-over-month than how that number compares to anyone else.
As a rule, your conversion rate ecommerce conversion optimization
(CRO) plan should involve ways to continually improve your own rates, rather than just comparing yourself to everyone around you. There will always be a new tool, strategy, or update that your competitors will use to top you. You can’t afford to become complacent.
So, even if your rate is above the industry average, continually learn about new ways to increase conversions and continue to optimize the user experience and website functionality for your shoppers. And, if it’s on the lower end of the scale, start implementing the following advice right away.
Ecommerce conversion rate optimization (CRO): How to increase your store’s conversion rate
I don’t want to suggest there’s a silver e-commerce automation: how to master 8 time-consuming business tasks bullet or hack for optimizing your conversion rate. However, most of the tips below relate to one core factor: providing an easy, supportive customer experience.
Below, I share 16 tactics to help you improve
your customer experience and, as a result, boost your ecommerce website’s conversion rate.
1. Track everything visitors do on your store (with these four CRO tools)
By tracking and recording each action be numbers shoppers take on your store, you equip yourself with real data to make informed decisions about your business and your website’s user experience (UX) decisions.