Sending an email or two is easy. But a long-term email strategy that grows your business requires an intentional approach using email marketing best practices. From the right tactic to get new subscribers on your list to the best ways to let readers unsubscribe, the world of email marketing has rules worth learning.
By focusing on email best practices,
you’ll connect with your customers and grow your business by turning subscribers into sales.
Not knowing these guidelines might mean sendouts belgium phone number list that look right on desktop but wrong on mobile, a mailing list that’s large but unengag, or emails that never get open. By focusing on email best practices you’ll connect with your customers and grow your business by turning subscribers into sales.
If you’re just getting start with email marketing or have hit a plateau in growing your email list, this article includes tips to enhance your emails and help you develop an email marketing strategy that works. We’ll walk you through 20 email best practices to help you optimize your emails, moving beyond sending one-off emails and toward building a sustainable email marketing strategy that pays dividends for your business.
1. Use double opt-in email sign-up
Sending information and offers through email is a form of permission marketing, a term coin by Seth Godin in his book Permission Marketing: Turning Strangers into Friends, and Friends into Customers. Godin advocates for customers to opt into marketing and decide when, where, and how they’re advertis to, suggesting this is the most effective (and respectful) way to turn onlookers into customers. When a website visitor, prospective customer, or previous buyer signs up for your mailing list, they’re giving you permission to communicate with them.
to single opt-in, helps you collect email addresses with an additional confirmation step that ensures you truly have someone’s permission to send them an email. This method prevents fake sign-ups and also helps ensure you’re compliant with anti-spam regulations and laws like GDPR.
Here’s what double opt-in email
A website visitor fills out a sign-up form on a landing page on your website.
They receive an email confirming their sign-up for your the happy company what aspects facilitate designing happiness in the organization? mailing list.
After confirmation, they are officially a subscriber who has opt be numbers in to receive emails.
Beneath Your Mask, a luxury skincare company, uses double opt-in email sign-up, following-up with a welcome email after a subscriber is on their list.