Why does SEO thrive during an economic crisis and why should it be an important part of your marketing strategy regardless of economic conditions?
Search engine optimization (SEO) can be a very effective tool during a recession. People are facing rising costs and businesses are cutting marketing budgets. This is a mistake, as it will limit your marketing efforts and hurt your business’s growth. However, marketing is an investment, not an expense, and SEO is stronger than ever right now.
Let’s take a look at why SEO thrives during economic downturns and why it should be an important part of your marketing strategy regardless of economic conditions.
Why is SEO thriving during the economic crisis?
There are few marketing channels more powerful than search engine optimization (SEO). Economies are cyclical. Moreover, we have seen singapore mobile database several such cycles since the SEO era (since about 1991), and SEO has been shown to work even in recessions.
SEO is flexible : Even though your competitors may be stronger than you, SEO gives you the flexibility to attract new customers. Long-tail keywords are words or phrases that help users find exactly what they are looking for. Local search helps people who live in your area find you easily. When you update your website regularly, it shows visitors that you are still active and aware of what is happening around you, even when things are economically challenging.
How is that possible?
SEO is integrated : SEO is the ideal complement to your social. Networks and helps your company appear in better positions in search results.
SEO is budget-friendly : Aside from the costs of equipment, internet connection, and energy. That you already pay for, SEO is more of a time investment than a financial one. Even though you can outsource SEO, you only pay for the expert’s time. Not additional costs like billboard rental, paid digital PPC advertising space, or TV ads. You don’t have to buy anything extra, you just have to invest. The time and create great content for your website that is optimized for search engines.
How to prepare your SEO strategy for a recession?
Whether you work as an SEO specialist yourself, for a company, or under an agency that helps clients succeed in the digital space, there are things you can do to help decision-makers prepare for when the economy goes into recession. If you skip thorough preparation, you’ll likely lose your job during a recession.
In times of economic downturn, it is important to communicate with your new subscribers constantly communicate the value that SEO brings to the entire business. Your task is therefore to first ensure that not only you, but also your client, know how SEO works and what it brings. Your work must become irreplaceable for the client. Therefore, do not forget to convince decision-makers that even if someone offers them similar work for a lower price, the results will never.
If you don’t already know what your lifetime customer value and cost of acquisition are, now is the time to find out. This will give you a metric to keep in mind when calculating the value of your SEO work.
Set smart goals that lead to results
Once you and your client agree on the outcomes, you can begin setting SMART goals. Discussing these goals with your client will cambodia businesses directory help you build a solid path to long-term success. Ideally, confirm the goals and outcomes in writing so that it is clear that your relationship will continue once the results are achieved. However, only set goals that you can achieve.
If the client wants an unrealistic goal, reframe it as Does SEO work during an extended goal. Never force yourself into agreeing to something you’re not sure how to achieve. Also, make sure you can deliver on your plans given your current situation, whether you’re working as a freelancer, a marketing agency, or a B2B marketer.