The main reason is that although temporary email addresses, also known as disposable email addresses, are widely used by users because they want to protect their main account from spam, the truth is that they have the problem of negatively affecting the deliverability of email marketing shipments and the score of the senders.

When it comes to Email Marketing, having a clean Temporary email  and active database is not only very important, but it is also essential if you want to achieve true strategic objectives.

If you want to know the disadvantages of temporary email accounts, below you can find out how they affect the deliverability of your campaigns.

Temporary email accounts: how they harm email marketing campaigns

The first thing you need to know is that temporary email accounts are not a 100% legal way to operate or send an email campaign. These types of accounts are associated with hackers and fraudulent ways of obtaining or sending information over the web.

A major disadvantage of using temporary email accounts is that all communication is routed through an intermediary, so conversations are not protected .

The servers through which you send the message have the ability to see the information sent and to whom it is sent. This opens the way to data manipulation for unknown purposes.

On the other hand, information filtering may not only be in the hands of the sending server. It also happens that the accounts to which the message bolivia phone number data was sent (the recipients) can see the entire list of people who receive the same information.

Finally, these servers can simply disappear, so you could lose information, campaign data, and other aspects associated with mass mailings.

1.- They damage your reputation as a sender

The sender reputation of an Email Marketing customer loyalty with email marketing: strategies and examples campaign is not measured by the perception that users have of it. In reality, it is a mathematical calculation that takes into account different variables.

The first thing to consider is the IP from which the telegram database messages are sent. This is where bounced messages, complaints from senders and the entire campaign history are calculated.

This calculation also takes into account the content sent. This is where suspicious words that messages and attachments may contain are evaluated. One mistake in this area and the sender may end up blocked.

Finally, the sender’s domain is also considered in the calculation. This specifically measures the quality of authenticated emails . If the IP and domain are different, they are considered separately.

Using disposable emails hurts campaign engagement rates and harms metrics. All of this is measurable through MDirector’s reputation rating .

2.- Risk of suspending your account

The prolonged use of temporary email accounts significantly increases the risk of account suspension. This happens mainly because emails from disposable senders increase bounce rates.

Email validation processes check the validity of the email address from which an email is sent and whether the domain is trustworthy. In the latter case, it takes into account and prioritizes senders from domains such as Gmail or Yahoo.

What will happen with servers that offer temporary email accounts is that they will fail validation and give the sender a negative score, increasing the likelihood of suspension.

3.- Low deliverability rate

Deliverability rate is an important metric used to measure the success of a campaign and improve sender reputation. A low deliverability rate negatively impacts tracking.

Deliverability is defined as the sender ‘s ability to reach the recipient’s inbox. It is calculated by measuring the ratio of messages sent to those that ultimately reached the inbox.

When using disposable accounts, there are many factors that affect the delivery process. Errors in validation, content, domain or IP can cause the message not to be delivered , which will obviously negatively affect the course of the Email Marketing campaign.