Digital Marketing and online strategies generate an increase in offline sales . But how do you know which transactions made in physical stores were the result of digital actions?
In this article, we share some tips to help you measure the impact of Digital Marketing on offline sales. This will make it easier to understand whether your investment is paying off or whether, on the contrary, you need to smooth out some rough edges in your strategy .
5 Tips for calculating the impact of Digital Marketing on physical stores
1. Ask consumers
It may seem obvious, but asking customers who visit your store directly how they found out about it is a great way to understand where they came from . Ideally, ask everyone the question so that you can get more accurate information. Do this while you are processing the sale, so that it doesn’t come across as intrusive. Also remember that you must record all the answers correctly to obtain reliable data .
2. Assign specific offers
You can measure the results of your Digital Marketing strategy by creating exclusive offers . These can be promotional codes , vouchers or discount coupons to use on purchases in physical stores.
Target the campaigns you want to sell to products you want to boost. Also, don’t forget to count the number of people who signed up to the initiative. This will give you an estimate of conversions .
3. Create customer cards
This is a great way to gather data for email social networks and adolescents in latin america and spain marketing and other communications. Plus, whenever you send a campaign to your customers, you’ll know whether it later generated offline sales.
In principle, the customer file contains a record of purchases made by consumers. Check the period after your digital communication was sent. By cross-referencing the data , you will know whether a particular campaign was worthwhile.
4. Invest in CRM software integrated with Marketing tools
Customer Relationship Management (CRM) is a management program that not only allows you to improve your relationship with the best thing about the platform your customers but also makes it possible to record all interactions with consumers.
If you associate a Digital Marketing automation tool with your CRM, in addition to making it easier to enter all your leads , you can check which ones made purchases in physical stores . And, since everything is recorded, you can also find out if any digital communication had an impact on that decision.
5. Perform tests
In Digital Marketing , it is common to test several strategies . This concept can also be applied to check the impact on your physical philippines numbers stores. Carry out tests , try going a few days without running digital campaigns for a particular product/service and check if there is a reduction in offline sales . If you do not notice any changes, it means that your strategy should be reviewed, since the investment is not generating the desired return , that is, encouraging transactions .
In addition to measuring the impact of your digital strategy, do you want to ensure that you are actually increasing your sales? Download our free ebook 5 Steps to Increase Sales with Inbound Marketing . Find out how this methodology can help.