Online Marketing & Digital Marketing Strategic marketing: definition, benefits and examples
We call ” strategic marketing ” the Online Marketing aspect of marketing focused on the medium and long term, which uses different market analysis techniques to detect opportunities that allow the company to grow and stand out in front of its consumers, always keeping in mind the needs of the user.
Instead of manufacturing products and services and then thinking about how to sell afghanistan consumer mobile number list them to users, strategic marketing first analyses the market situation, the competition and consumers, and develops products and services based on the niches detected.
Strategic marketing – definition, benefits and examples
In contrast to this concept, we have operational marketing , which focuses on the short term and seeks to put into action the strategies that we have previously defined. Within operational marketing we would have the preparation of budgets and working on the different marketing actions at a tactical level. Within these actions we can find, for example, SEM campaigns and advertising on social 4 tips, tricks, and hacks for email productivity networks, contests and raffles, promotions, communication of product launches and a long etcetera.
Important to be clear that both
operational variants are necessary for success. It is not advisable to launch actions without a aleart news strategy behind them, but planning is also of no use if we do not put it into action.