Semrush is a tool for researching keywords and creating top SEO content , but it is also very useful when you simply need a boost of inspiration for your editorial calendar.
Semrush
It’s a tool with a thousand possibilities, but those related to the analysis of your competition are a goldmine for generating content ideas. Here are three reports to start looking at:
- Domain Overview – In this report you can enter the domain of any of your competitors and access a table containing the top keywords that generate organic email data traffic and the top landing pages.
- Backlink analytics: under the indexed pages tab of the backlinks report you can find the pages of your competitors that have accumulated the most backlinks . Analyze what type of content has been most effective in generating links, the possible reasons for its success (by topic, focus, length, format, etc.) and look for ideas to replicate them.
- Keyword Gap: This feature allows you to compare your keywords with those of your competitors and identify both those that are common across multiple domains and those that are exclusive to one of them. The easiest way to get quick content ideas is to search for the keywords that are exclusive to each of your competitors, export them, and analyze their possibilities.
→ If you are looking for more detailed information on digital competency 15 foolproof strategies to improve your lead generation analysis, check out our step-by-step guide on how to benchmark your content .
Buzz Sumo
Buzzsumo is a tool that allows you to discover which is certainly content has been shared the most in an industry, audience, topic area or company.
In the following example we see which content marketing content has been most popular in the last month.
At a glance we can see that the most popular
content (in terms of shares ) is about planning. More specifically, planning in 2019.
to talk about goals, strategy, roadmaps, editorial sms to data calendars, etc. And why not, about what to read during the holidays at home too.
What topics are generating the most conversation now or in the last few months is precisely what you want to know to decide what goes into your editorial calendar.