To meet these new consumer demands, SMEs must turn their attention to technology and, more specifically, to CRM systems . It is therefore not surprising that a figure emerges in the 5th edition of the report “Small and medium-sized enterprises: the main trends” drawn up by Salesforce: 56% of SMEs, more than one in two, already have a CRM system, and in the case of growing SMEs the percentage reaches 70%.
CRM system helps businesses manage
In this article, we’ll look at why-sized namibia phone number data businesses , and what business leaders should keep in mind when choosing which technology to implement. Discover the tools to achieve success with a CRM strategy for small businesses. Find, win and keep customers with sales, marketing and customer service solutions – all tailored for small businesses like yours. Watch the demo The Benefits of CRM for SMBs By definition, a customer relationships, that is, keep contact details up to date, track interactions, and ultimately manage accounts.
Centralize data from sales
It is a central place where businesses can store lead and customer data , with the goal of growing. The benefits for companies, however, do not end here. Through a CRM system, in fact, companies can: Using AI to automate routine tasks and allow employees to focus on what generates value; Break down the traditional “siloed” mentality and promote collaboration between departments; Provide all employees with accurate , real-time information; Improve the effectiveness and productivity of remote employees ; and service to better serve customers; Drive productivity across the business; Create a data-centric culture that enables the enterprise to fully exploit the transformative power of digitalization; Increase profits by identifying new upselling and cross-selling opportunities.
Does your CRM need to be on-premises or can it be hosted in the cloud ?
Some questions to ask yourself when choosing your CRM There are many CRM systems on the market, and they all offer different features, pricing models, solutions, and terms. By asking yourself some or all of the following questions, you will be able to more easily choose the platform that is best for your business. What features do you need? That is, what do you want the CRM to do for your SMB? There are more or less complex platforms and features, so make sure you select what is most relevant to you.
How many contacts do you have?
By contacts, we mean existing customers, potential let’s talk about the topic customers, and suppliers. What are the technical skills of your workforce, especially when it comes to new technologies? To what extent will your employees need training to use a CRM system effectively? Do you need only the solution or are you looking for a strategic partner who can also help you with implementation and training? How much do you want to spend and how? Remember that there are many payment models, such as per-utility, per-consumption or per-period.
Need flexibility?
CRMs for small and medium-sized anhui mobile phone number list businesses , for example, are often designed to grow with your business. Are you familiar with or already using PaaS , SaaS and IaaS licensing models ? Are you looking for a provider that offers free demos or trial periods before purchasing? Do you want to choose a CRM that is future-proof, i.e. a fairly safe investment, or do you prefer to focus on future needs? When you look at the available solutions, pricing models, and features offered by CRM systems, answering these questions will help you get a better idea of what to choose.