To analyze advertising, you need to collect data about the campaign. This can be done using tools that help you evaluate the effectiveness of your advertising.
If you collect data manually from advertising configure tools accounts, call tracking, web analytics, then in this case it is enough to enter all the information into a Google Sheet. In this case, you will have to spend a lot of time working with the data – up to several days. And industry email list you still will not receive business metrics data – web analytics and advertising services do not provide information on profit, revenue, advertising payback. The reason is that these services are not integrated with your CRM – they do not know what happens to potential clients after an application or sale is made, what stages of the sales funnel the visitor has passed.
End-to-end analytics for analyzing advertising campaigns
It is easier to collect business metrics and automate the collection of all advertising data in end-to-end analytics .
This service collects information from the website, CRM, call tracking and advertising accounts. All data is displayed on a convenient dashboard , where 3 unknown google seo backlink acquisition tips: help you easily obtain high-quality natural backlinks and improve seo results you can view statistics on individual channels, creatives, keywords. The configure tools service will highlight weak indicators – where advertising does not pay off.
For example, in the Roistat end-to-end analytics report, you can view data on all advertising that is currently running in the company.
End-to-end analytics will answer the question of whether your advertising is profitable, how many sales you get from it, whether it is attracting new clients or wasting the budget.
4. Set up data collection
Once you have chosen a tool, integrate the necessary sms to data services into it. When working with end-to-end analytics, you only need to do this once. After that, the service will automatically collect advertising data – in the current and future campaigns.
For end-to-end analytics, you need to add a special counter to your site and integrate the services you use to launch advertising.
They told us how to set up an end-to-end analytics system without involving a specialist .
5. Analyze advertising data
Study the information you have collected. If configure tools you use end-to-end analytics, it is enough to open the general dashboard and set the campaign period. This way you will find out what happened with your advertising during this period:
- how many views there were;
- how many users clicked on the landing page;
- how many applications and sales were received;
- what is the company’s revenue and profit from advertising;
- whether the campaign costs were recouped, etc.